MBA Kerala University question paper

I want to get admission in MBA in University of Kerala and for that I want to get the previous year question papers of entrance examination so can you provide me that?

[Shaleen]

As you want to get the previous year question papers of entrance examination to get admission in MBA in University of Kerala so here is the information of the same for you:

Here for your reference I am giving you the process of getting the previous year question papers of entrance examination to get admission in MBA in University of Kerala:

(1). Firstly go to the official website of University of Kerala which looks like this image:



(2). Now on this page at the left side of the page you will find some tabs and from those tabs choose the tab of “Resources & Downloads”

(3). Now you will be directed to the next page which looks like this image:



Now on this page choose the tab of “ENTRANCE EXAMINATIONS - MBA” and a PDF file will come which here I am uploading it for you and it is free to download:









Contact Details:
University of Kerala
Palayam
Thiruvananthapuram,
Kerala 695037
India

Map Location:
[MAP]University of Kerala Thiruvananthapuram,Kerala[/MAP]

Hello, I want to give the exam of the MBA course of the Kerala University of the MBA and I want the exam papers, please provide me.

[Shaleen]

Hello, here I am providing you the exam papers of the MBA course of the Kerala University as under:

State whether the following statements are True or False : (5×1=5 Marks)
1) Factor analysis is a multi-variate analysis technique.
2) Judgement sampling is the scientific method of sampling in research.
3) Likert scale can be used to assess the degree of agreement or disagreement of
the respondent.
4) Customised research is conducted by the staff within the firm.
5) IMRB is a marketing research agency.

II. Define the following :
1) Judgement Sampling
2) Product Research
3) Research Plan
4) Syndicated Research
5) Market Information System

III. Distinguish between the following
1) Clustered Sampling and Convenient Sampling
2) Discriminant analysis and Factor analysis
3) Market demand and Market potential
4) Attitude and Perception
5) Census and Sample study

IV. Write short essays on any three of the following
Answers should not exceed three pages.
1) Explain different forms of rating scale.
2) State the principles of questionnaire design.
3) What do you understand by Market Intelligence System ? What are the benefits
of such a system ?
4) Explain different methods of sales forecasting.
5) State different statistical tools employed in marketing research.

V. Write essays on any two of the following
1) Elaborate different aspects of Marketing Research Process.
2) Explain different types of research reports State the features of a good research
report.
3) Discuss different methods of primary data collection for marketing research.
4) What is Advertising research ? Explain different methods of advertising research.