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  #1  
6th February 2017, 02:20 PM
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Mba imc

Can you tell me about the Course Objectives & Outcome of the MBA (Integrated Marketing Communication) program offered by Ganpat University?
  #2  
6th February 2017, 03:07 PM
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Join Date: Mar 2013
Re: Mba imc

MBA in Integrated Marketing Communication program offered by Ganpat University is intended to provide management education to graduates with the direction towards the Marketing Communication Industries (Advertising, Media, PR, Publicity etc).

It get ready the students who can not only understand the functions of Marketing Communication tools but also effectively integrate them that contain signal message in such a way that overall impact should be more than the sum of individual impact.

Course Objectives & Outcome

Course Objective

• To understand the reasons for increasing importance of IMC in planning and executing the adverting and promotional programmes.
• To study the various elements of promotional mix, their usage and their roles in IMC programme.
• To promote entrepreneurship in the area of advertising and its relevant industries.

Expected Outcome

• One is able to handle the managerial issues pertain to advertising industry.
• One can exercise the skills in the preparation of marketing communication programmes, providing client servicing, evaluating advertising copy from marketing perspective and media selection.

Employment Opportunities
One may seek employment with Advertising Agencies, Media firms, Media Booking agents, Promotional companies, Public relations firms and any company having a separate post for branding and advertising. With specific roles may include Client Service executive / manager, Copy Writer, Media Executive / Manager, Brand Manager and etc.


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