#1
17th July 2012, 10:26 AM
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MBA IET Lucknow
Hey Guys…. I am planning to take admission in MBA course from Institute of Engineering & Technology but before admission I want to get syllabus of MBA course so from where can I get this syllabus?
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#2
17th July 2012, 04:37 PM
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Re: MBA IET Lucknow
Here are some points of IET MBA course syllabus: MBA 111: MARKETING MANAGEMENT Max. Hours: 40 Unit I (6 Sessions) Nature and Scope of Marketing; Marketing Management, Philosophies; Marketing Environment; Consumer Behavior; Consumer Markets and Industrial Markets; Market measurement and forecasting. Unit II (8 Sessions) Market Segmentation, Targeting and Positioning, Segmenting Markets – Bases and Process, Market Segmentation and Product Differentiation, Target Market Selection, Positioning – Nature, Importance and Process of Marketing Research. Unit III (8 Sessions) Marketing Mix decision: Product Decisions, New Product Development; Product Mix, Branding and Packaging Decisions; Product Life Cycle; Pricing Decisions: Objectives and Determination, Methods of Setting Price and pricing strategies: Unit IV (10 Sessions) Promotion: Promotion Mix-Advertising, Sales Promotion, Personal selling; and Public Relations: Direct Marketing & Relationship Marketing; Placement: Channels of distribution: Levels and types of channels, functions and management of channel members: Channel Selection & Motivation; Management of Physical Distribution; Current trends in wholesaling and retailing; Marketing Organisation and Control Unit V (8 Sessions) Emerging Trends & Issues in Marketing: Rural Marketing, CRM, Services marketing, B2B Marketing, Internet Marketing, Consumerism, Legal Issues, Broadening the marketing concept. Rest of syllabus is available in a file which is in pdf format. You can free download this syllabus. |
#3
24th April 2013, 10:56 AM
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MBA IET Lucknow
Give me information about the MBA course offered by the institute of Engineering & Technology, Lucknow?
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#4
24th April 2013, 03:21 PM
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Re: MBA IET Lucknow
Institute of Engineering & Technology, Lucknow is a well known institute which is offered admission in the various courses .. Course offered in the following departments : Computer Science & Engineering Information Technology Electronics & Communication Electronics & Instrumentation Electrical Engineering Mechanical Engineering Civil Engineering Chemical Engineering M.C.A. Biotechnology Environmental Engineering M.B.A. Here I am providing you syllabus for the MBA programme in the PDF file attached with it .. some content of PDF file is given below : MBA syllabus : 1st semester : Principles & Practice of Management Managerial Economics Accounting & Financial Analysis Organizational Behaviour Business Statistics Marketing Management Computer Applications in Management Communication for Management 2nd semester : Business Environment Business Laws Research Methodology Operations Research Production & Operations Management Cost & Management Accounting Financial Management Managing Human Resources Comprehensive Viva (CV) 3rd semester : Supply Chain Management Strategic Management Management Information System Consumer Behaviour & Marketing Communication Specialization Group -1 Elective 1* Specialization Group -1 Elective 2* Specialization Group -2 Elective 1* Specialization Group -2 Elective 2* Summer Training Project Report |
#5
21st May 2015, 04:22 PM
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Re: MBA IET Lucknow
Hello guys, I am Shubham. Will you like to share the details of the MBA course offered by the IET Lucknow?
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#6
21st May 2015, 04:23 PM
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Re: MBA IET Lucknow
Institute of Engineering & Technology (IET), Lucknow offers the 2 years Master of Business Administration (MBA) course. Here, I am giving you details about the course. Course: Master of Business Administration (MBA) Duration: 2 years Affiliated to: U.P. Technical University, Lucknow Approved by: AICTE, New Delhi Program Coordinator: Dr. D.N. Kakkar. Eligibility Criteria: Applicant need to pass bachelors degree in any discipline form recognized university. Selection procedure: Applicant selection will on the basis of the written test conducted by the U.P. Technical University, Lucknow. Summer Training: During the MBA course, students will undergo with 2 month summer training , following are the some companies in which students trained: PEPSI , COKE, GODREJ, BLUE STAR, LML, HAL, HDFC, BHEL, BAJAJ, ICICI etc. Placement: The institute is also responsible for the placement of the students; following are the companies in which students are placed. TELCO, HDFC, HCL, YAMAHA, KOTAK MAHINDRA, CIPLA, ICICI etc. Contact Details: Institute of Engineering & Technology Sitapur Road, Lucknow, Uttar Pradesh 226021 0522 236 1692 [MAP]https://maps.google.co.in/maps?q=MBA+IET+Lucknow&hl=en-IN&ll=26.945179,80.940056&spn=0.010195,0.020363&gb v=2&fb=1&gl=in&cid=9245968786502785495&t=m&z=16&iw loc=A[/MAP] |
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