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[pooja]

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I want to do MBA program in IES Management College and Research Centre (IESMCRC) so can you provide me the details of the program?

[pawan]

IES Management College and Research Centre (IESMCRC) offers Post graduate Diploma in Management (PGDM) program affiliated to Mumbai University and approved by AICTE.

Post graduate Diploma in Management (PGDM) program

This PGDM Programme is a meticulously conceived industry oriented programme, approved by AICTE.

The duration of the course is two years.

No. of Seats : 120

Eligibility-

Candidates must have graduation degree from recognised University.

Course structure-

Term I

S.No. Name of the Subject
1 Value Based Management
2 Communication Dynamics
3 Creativity and Innovation
Management
4 Organization Behaviour &
Change Management
5 Accounting for
Management
6 Statistics for Management
7 Introduction to Marketing

Term II

S.No. Name of the Subject
1 Managerial Economics
2 IT for Management
3 Operations Management
4 Marketing Strategy
5 Human Capital
Management
6 Corporate Finance

Term III

S.No. Name of the Subject
1 Contemporary Business
Environment
2 Introduction to
Entrepreneurship Management
3 Legal Aspects of
Business
4 Operations Research for
Management
5 Research Methodology
6 Specialization Workshops

Second Year

Term IV

1 Leadership and Teamwork
Module
2 Business Strategy
3 Four Compulsory
Specialization Subjects
4. One Elective Subject

Term V

1 One Compulsory
Specialization Subject
2 Four Elective Subjects

Term VI

1 Management Project

Term IV

MARKETING

1 Marketing Research
2 Integrated Marketing
Communications
3 Brand Management
4 Sales Force Management
ONE ELECTIVE
5 Modern Retail Management
6 Customer Relationship
Management
7 Green Marketing

Term V

MARKETING

1 Digital & Social Media Marketing
FOUR ELECTIVES
2 Rural Marketing
3 Global Marketing
4 Business Marketing
5 Sports Marketing Management
6 Customer Value Management
7 Luxury Marketing
8 Services Marketing & Management
9 Marketing Channel Strategies
10 Tourism Planning & Marketing
11 Innovations in Marketing
12 Consumer and Industrial Buyer Behaviour
13 Responsible Marketing
14 Media Planning
15 Corporate Sustainability through CSR

Contact-

IES MCRC "Vishwakarma" M.D. Lotlikar Vidya Sankul,
791, S. K. Marg, Bandra Reclamation,
Mumbai 400 050

Board Line : 91-22- 61378484
Admin Office : 91-22-61378325 / 329 / 330
Fax: 91-22-61378444