Mba efap

Please provide me the details of the part time MBA program offered in DIGITAL MARKETING & BUSINESS at EFAP Communication?

[Kiran Chandar]

EFAP Communication is the first school in France to offer MBA Specialized in Part-Time mode. The eccentricity of the Specialized MBA Part-Time is to allow aspirants with professional responsibilities to train despite the constraints of the living environment.

Program content in digital marketing and e-commerce training alternating is matching to the Full Time MBA Specialized as well as training provides the same degree, but the pedagogy is specially designed to be compatible with a professional activity which comprises:
Seminars periodical three days over a period of 14 months and

Live online class even on some nights.

MBA PROGRAM SPECIALIST DIGITAL MARKETING & BUSINESS PART TIME
The digital marketing as well as e-commerce training alternating lasts 13 months:
• 13 months of dependable work and training with a professional activity
• Seminars of nearly 3 to 4 days / month
• Training begins as well as ends with a full time week dedicated to a competition


Course Details:

Digital transformation of the global economy
• Introduction to the digital economy
• Digital Transformation / Digital Revolution
• Start-up and disruption
• Risks and digital security
• Local governments and communities
• Internet of Things, Artificial Intelligence
• E-health
Digital Marketing & Communication
• SEA (Google Adwords) and SEO (SEO)
• Affiliation (Performance, couponing, cash back ...)
• E-mailing retention and prospecting
• Advertising on web & mobile
• The built-in digital media (TV, Press, Radio, Cinema)
• Digital Marketing B-to-B, CRM
• Mobile Marketing
Individual media
• Social Media Optimization (SMO)
• Community management
• Marketing commitment
• E-reputation, social commerce
E-Business
• Manager e-commerce site and approach omnichannel
• Electronic payment and digital commerce law
• Optimization tools of transformation rate
• E-commerce and KPI dashboards


Contact Details:

EFAP PARIS
61/63 rue Pierre Charron
75008 Paris
Tel: 01 53 76 88 00