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29th March 2016, 02:39 PM
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Join Date: May 2012
Re: MBA CRM scope

Customer Relationship Management is one of the hottest and most talked about topics in the industry today and for good reason.

What is CRM

CRM (customer relationship management) is an information industry term for methodologies, software, and usually Internet capabilities that help an enterprise manage customer relationships in an organized way.

Simply stated, Customer Relationship Management(CRM) is about finding, getting, and retaining customers.

CRM is at the core of any customer- focused business strategy and includes the people, processes, and technology questions associated with marketing, sales, and service.

Careers with CRM

After completing this course you have following options.

Manager-Client Servicing, Customer Relationship Manager, CRM Specialist, Relationship Manager, Product Manager etc. and forge successful customer relationship management careers.

A course in Customer Relationship Management (CRM) teaches necessary skills one needs to advance in career in this field.

You can find work options in finance, research and consulting in companies around the globe.

You can get lucrative work options in domains like banking, finance, accounting, insurance, legal, sales, marketing, IT, manufacturing, management consulting and public sector.

Career opportunities for Customer Relationship Management (CRM) professionals in India exist mainly in banking, internet services and e-commerce sectors.

Companies operating in utility sectors and in chain operations also appoint CRM professionals.

Institutions in India offering qualifications in CRM

At present there are only few educational institutions in India which offer courses in customer relationship management.

Symbiosis Center for Distance Learning - Post Graduate Diploma in Customer Relationship Management (PGDCRM)

XLRI Jamshedpur - Post Graduate Diploma in Customer Relationship Management

AMITY Center for CRM, NOIDA - Master of Business Administration (MBA) (CRM & Marketing), 10-day Certificate Course in CRM, 3 Month Certificate Course in CRM.

IIM Ahmedabad - Executive Education Programme (EEP) in Customer Relationship Management


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