#1
3rd April 2016, 02:56 PM
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Mba crm ppt
Hello sir I am here as I want to get admission in Amity University for doing MBA in CRM & Marketing so will you please provide me details of this Program??
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#2
3rd April 2016, 02:56 PM
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Re: Mba crm ppt
Amity University is a multi campus private research university in India established by an Act of Uttar Pradesh legislature It was founded in 2003 MBA in CRM & Marketing as been designed keeping in view the increasing demand from the industry for marketing professionals equipped with understanding of CRM. The course aims to equip students with not only an in-depth knowledge of the marketing discipline but also orientation towards both CRM processes and technology. Eligibility Criteria: For NS (Non Sponsored) category – min. 50% marks in Graduation with min. MAT score – 600, Or CAT/XAT - 80 percentile, Or NMAT - 70 percentile, Or GMAT score – 500, Or Amity Written Test on the day of Interview. For S (Sponsored) category – min. 50% marks in Graduation with MAT Score- 550, Or CAT/XAT - 70 percentile Or NMAT - 60 percentile Or GMAT Score - 450 , Or Amity Written Test on the day of Interview Fees Structure: Avg Semester Fee Non Spon (Lac): 2.59 Avg Semester Fee Spon (Lac): 3.88 Course Structure Semester -I -Principles of Management -Financial Management -Marketing Management -Quantitative application in Management -Human Resources Management (OB+HR) -STEPPS Semester -II -Market Research -Business Strategy -IT Applications in Business MIS -Global Business Management -Business Communication -STEPPS Semester -III -Consumer Behaviour -Services Marketing -Integrated Marketing Communication -Brand Management -Customer Relations Management (Part-I) Semester -IV -Sales Management -Customer Relations Management Part-II -Direct Marketing -Retail & Supply Chain Management -Technology in CRM -Dissertation |
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