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  #1  
3rd April 2016, 02:56 PM
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Mba crm ppt

Hello sir I am here as I want to get admission in Amity University for doing MBA in CRM & Marketing so will you please provide me details of this Program??
  #2  
3rd April 2016, 02:56 PM
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Join Date: May 2012
Re: Mba crm ppt

Amity University is a multi campus private research university in India established by an Act of Uttar Pradesh legislature

It was founded in 2003

MBA in CRM & Marketing as been designed keeping in view the increasing demand from the industry for marketing professionals equipped with understanding of CRM.

The course aims to equip students with not only an in-depth knowledge of the marketing discipline but also orientation towards both CRM processes and technology.

Eligibility Criteria:
For NS (Non Sponsored) category –
min. 50% marks in Graduation with min. MAT score – 600, Or CAT/XAT - 80 percentile, Or NMAT - 70 percentile, Or GMAT score – 500, Or Amity Written Test on the day of Interview.

For S (Sponsored) category –
min. 50% marks in Graduation with MAT Score- 550, Or CAT/XAT - 70 percentile Or NMAT - 60 percentile Or GMAT Score - 450 , Or Amity Written Test on the day of Interview

Fees Structure:
Avg Semester Fee Non Spon (Lac): 2.59
Avg Semester Fee Spon (Lac): 3.88

Course Structure

Semester -I
-Principles of Management
-Financial Management
-Marketing Management
-Quantitative application in Management
-Human Resources Management (OB+HR)
-STEPPS

Semester -II
-Market Research
-Business Strategy
-IT Applications in Business MIS
-Global Business Management
-Business Communication
-STEPPS

Semester -III
-Consumer Behaviour
-Services Marketing
-Integrated Marketing Communication
-Brand Management
-Customer Relations Management (Part-I)

Semester -IV
-Sales Management
-Customer Relations Management Part-II
-Direct Marketing
-Retail & Supply Chain Management
-Technology in CRM
-Dissertation


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