#1
4th May 2016, 01:26 PM
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MBA CRM Notes
Hello sir I want notes of MBA CRM so here can you please give me information about MBA CRM ?
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#2
4th May 2016, 02:39 PM
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Re: MBA CRM Notes
Hey as Customer relationship management is the overall processability and maintaining profitable customer relationships by delivering superior customer value and satisfaction. Aim The aim of customer relationship management is to produce high customer equity, the total combined customer lifetime values of all of the company’s customers. Components of CRM The main components of CRM are building and managing customer relationships through marketing, observing relationships When building and managing customer relationships through marketing, firms might benefit from using a variety of tools to help organizational design, incentive schemes, customer structures, and more to optimize the reach of its marketing campaigns. Through the acknowledgement of the distinct phases of CRM, businesses will be able to benefit from seeing the interaction of multiple relationships as connected transactions. The final factor of CRM highlights the importance of CRM through accounting for the profitability of customer relationships. Through studying the particular spending habits of customers, a firm may be able to dedicate different resources and amounts of attention to different types of consumers. Impact on Customer Satisfaction Customer satisfaction has important implications for the economic performance of firms because it has the ability to increase customer loyalty and usage behaviour and reduce customer complaints and the likelihood of customer defection The implementation of a CRM approach is likely to have an effect on customer satisfaction and customer knowledge for a variety of different reasons. |
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