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7th May 2016, 12:02 PM
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Join Date: Aug 2012
Re: MBA CRM India

M.B.A. Customer Relationship Management is a postgraduate Human Resource Management course. The duration is the course is 2 years. Customer relationship management is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects.

M.B.A. Customer Relationship Management Eligibility

Graduation degree in any discipline from recognised University.

Most of the Universities accept CAT, XAT, GMAT, JMET or MAT scores for admission.

M.B.A. Customer Relationship Management Syllabus

Year I


Sr. No. Subjects of Study
1 Principles of Management and Organizational Behaviour
2 Managerial Economics
3 Accounting and Finance for Managers
4 Marketing Management
5 Human Resource Management
6 Quantitative Techniques for Management
7 Research Methods for Management
8 Corporate Communication
9 Operations Management

Year II

1 Retail Operations Management
2 Relationship Marketing
3 Strategic Customer Relations Management
4 Virtual Marketing
5 Customer Relationship Management
6 Sales and Distribution Management
7 Marketing of Services
8 Business Environment and Ethics
9 Strategic Management

Bharathiar University, Coimbatore offer M.B.A. Customer Relationship Management.


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