MBA Alliance

Which are the Learning methodologies used by Alliance university to deliver MBA 2 year degree course?

[Pathak]

Alliance Ascent College of Alliance university offers management courses . It offers courses to develop skills in students to be successful business leaders.

Master of Business Administration (MBA)

Duration:
Two-year, full-time

Learning methodologies:
Interactive lectures
Case study analysis
Classroom projects and exercises
Simulations, role plays and business games
Group presentations
Study of contemporary articles from journals
Field projects and company visits
Video presentations
Expert guest lectures
Activity labs

Specialization:
Marketing
Finance
Organizational Leadership and Strategy (OB & HR)
Operations

Course Structure
Year I

Semester I
Principles of Management
Economic Analysis for Business Decisions
Business Statistics
Management Science
Managerial Communication
Marketing Management
Financial Reporting and Cost Control
Corporate Finance
Leadership and Organizational Behavior
Human Capital Management and Audit

Semester II
Macroeconomic Environment and Policy
Research Methodology
Operations Management
Managing Innovation and Technology
Marketing of Services
Marketing Research and Decision Models
Industry Internship Program

Year II

Semester III
International Business
Entrepreneurship and New Venture Creation
Business Ethics and Corporate Social Responsibility
Integrated Marketing Communication
Product and Brand Management
Consumer Behavior and Social Media Usage
Retail Management
Sales and Channel Management

Semester IV
Business Law
Strategic Management
Business Marketing
Global Marketing
Dissertation

Address:
Alliance University
Chikkahagade Cross, Chandapura - Anekal Main Road, Anekal
Bengaluru, Karnataka 562106