MBA 1st Yr Subjects

I want to know the subjects of MBA (Marketing Management) 1st year of Indian Institute of Materials Management so can you tell me?

[Kiran Chandar]

The Indian Institute of Material Management IIMM was introduced as an All India Body in 1975 by merging three professional associations - The National Association of Material Management, the Materials Management Association of India and the Material Management Association of Hyderabad.

MBA (Marketing Management) 1st year subjects-

Management Functions and Behavior

Roles of a Manager
Decision Making
Organizational Climate and Change
Behaviour Dynamics and Leadership

Human Resource Management

Introduction
Procurement
Development
Wage and Salary Administration
Motivation and Empowerment
Unions and Management

Quantitative Methods

Basic Mathematics
Decision Making Techniques
Linear Programming Models
Specific Applications

Managerial Economics

Nature, Scope and Concepts of Managerial Economics
Objectives of the Firm
Consumer Demand Analysis
Demand Elasticity and Demand Forecasting
Production Analysis
Cost and Supply Analysis
Market Structures
Pricing Practices
Capital Budgeting and Risk Analysis
Business Decisions and Government

Information Technology

Introduction to Computer Concepts
The Basic Computer Architecture
Input and Output Devices
Storage Media
Data Representation
Software Concepts
DOS: Disk Operating System
Features of the Unix Operating System
Windows 95/98
Database Management Systems
S Q L
Communication Systems
Computer Networks
Internet
Multimedia
Data Warehousing

Accounting & Finance for Managers

The Framework
Financial Information Analysis for External Decision Makers
Financial Information Analysis for Internal Decision Makers
Financial Decision
Operating Decision

Business Law

Business and its Environment
Meaning and Nature of Law
Law of Contract
Contracts of Guarantee and Indemnity
Contract of Bailment
Contract of an Agency
Law of Sale of Goods
Law of Negotiable Instruments
Consumer Protection Act, 1986
MRTP Act 1969
Foreign Exchange Management Act, 1999
Information Technology Act, 2000
The Patents Act, 1957
The copyright Act, 1957

Contact address

Indian Institute of Materials Management
Educational Consultant
Plot No 102/104, Institutional Area, Sector 15, Iimm Nhq Education Wing, Belapur - Cbd, Navi Mumbai – 400614