Mass Communication Entrance Exam Syllabus

Sir I need the Mass Communication Entrance Exam Syllabus so please can you give me the syllabus?

[Kiran Chandar]

As you required Mass Communication Entrance Exam Syllabus so here I am providing you syllabus for the entrance.

Syllabus

Communication Theory
Nature and scope of Communication.
Process, Types of Communication.
Role of Communication in Society, Culture, Education.
Communication Models.
Communication Theories.

Development Communication
Development: Concept, Meaning, Process and Models of
Development. Development Communication: Meaning, Concept,
models of Development Communication,
Agriculture Communication and Rural Development. Agriculture
extension diffusion of innovation.
Development Support Communication: Population and family welfare,
health, education
Agencies and Development. Government and
Development. Media writing for Development.

International Communication
Political, economic and cultural dimensions of international
communication Communication as a human right UNO’s Universal
Declaration of human rights and communication.
Effects of Globalization on Media System and function.
Transnational Media ownership and issues of sovereignty and
security. International Intellectual property right.
International telecommunication and regulatory organizations –
UNESCO’s efforts in removal imbalance in news flow, Information super
highways. Debate on new international information and economic order.

Communication Research
Concept of Research- Role, Functions,
Importance. Need & Role of Media Research.
Basic Elements of Media Research, Problem,
Hypothesis. Methods of Media Research.
Tools of Media Research; Questionnaires, Sampling, Interview,
Observation. Data Collection, Statistical Method in Media Research.
Research Design, Research Report.

A. Definition & Concept of Communication
History of Communication
Elements of Communication
Functions of Communication
Communication & Socialization
B. Forms of Communication

(a)
i. Intrapersonal Communication
ii. Interpersonal Communication
iii. Small Group Communication
iv. Public Communication
v. Mass Communication

(b)
i. Non-verbal Communication, Body Language
ii. Verbal Communication

C. Models of Communication
i. SMCR Model
ii. Shannon & Weaver Model
iii. Laswell’s Model
iv. Osgood’s Model
v. Schramm’s Model
vi. Newcomb’s Model
vii. Convergent Model
viii. Gate keeping Model

D. Communication, Group, Public, Audience, Mass
Definitions of Mass Communication Nature
& Scope of Mass Communication Features
of Mass Communication
Characteristics features of the audiences of Mass Media

E. Theories of Mass Communication
Theories of Mass Communication
Limitations of Mass Communication
Demassification, Demystification, Decentralization, Future
trends in Mass Communication

F. Development-Concepts, Paradigm
Role of Mass Communication in
Development Development & Social
Marketing Developing Societies
Indian Experiences of Developments & Social Marketing

G. Media Systems & Theories of Media
i. Authoritarian
ii. Libertarian
iii. Socialistic
iv. Social-responsibility
v. Development Media Theory
vi. Participatory Media System

II- MEDIA RESEARCH
Need, Role, Importance of Media Research.
Concept of Research-Role, Function and Importance.
Social Research & Communication Research.
Basic Elements & Media Research.
Methods of Media Research (Census, Survey, Observation, Clinical
Studies, Case Studies, Interviews).
Theory and practice of sampling.
Research Design.
Questionnaires-Preparation and administration.
Handling data.
Collection of data from various sources.
Tabulation.
Content Analysis — qualitative & quantitative.
Feed back and Feed forward.
Report Writing.
Media Research as a tool of reporting.
Advertising Research.
Statistical Method in Media Research —Mean, Median, Mode,
Standard Deviation Chi-square Test.