Madurai Kamaraj University Pg Diploma Courses

Hey!
I want to do Pg Diploma Course from Madurai Kamaraj University but I do not have idea about its courses so can you please provide me list of Pg Diploma Courses of Madurai Kamaraj University??? Because I want to do Post Graduate diploma in Entrepreneurship Development from Madurai Kamaraj University……

Can you provide me the details of the PG Diploma in Marketing Management Program offered by Madurai Kamaraj University Directorate of Distance Education?

[pooja]

The details of the PG Diploma in Marketing Management Program offered by Madurai Kamaraj University Directorate of Distance Education are as follows:

PG Diploma in Marketing Management

Eligibility
Candidates who apply for the degree of PG Diploma shall possess the following qualifications:

Age Limit:
There is no upper Age Limit.

Qualification:
Any Degree

Duration
The course will be conducted for one year

Exam
There will be an examination conducted by the University at the end of the year

Passing Minimum Marks
50

Syllabus

PAPER I: CONSUMER BEHAVIOUR
Course Objective
This course aims at enabling students to understand why and how consumers make consumption and buying decisions. This would enable them to make better strategic marketing decisions.
UNIT I
Concepts Significance Dimensions of Consumer Behaviour Application of knowledge of Consumer Behaviour in marketing decisions.
UNIT II
Industrial and individual consumer behaviour models - Howared- Sheth, Engel Kollat, Webstar and wind Consumer Behaviour Models Implications of the models on marketing decisions.
UNIT III
Psychological Influences on consumer behaviour motivation perception personality - Learning and Attitude- Self Image and Life styles Consumer expectation and satisfaction.
UNIT IV
Socio-Cultural Influence, Cross Culture - Family group Reference group Communication Influences on Consumer behaviour
UNIT V
High and low involvement - Pre-purchase and post-purchase behavior Online purchase decision process Diffusion of Innovation Managing Dissonance - Emerging Issues case studies.

REFERENCES
1. Assel, Consumer Behavior - A Strategic Approach, Biztranza, 2008.
2. David L. Louden and Albert J Della Bitta, Consumer Behavior, McGraw Hill, New Delhi
2002.
3. Frank R. Kardes, Consumer Behaviour and Managerial Decision Making, 2nd Edition.
4. Indian Edition, 7th Edition 2005.
5. Jay D. Lindquist and Joseph Sirgy, Shopper, Buyer and Consumer Behavior,
Biztranza,2008.
6. Leon G.Schiffman and Leslie Lasar Kanuk, Consumer Behavior, Pearson
Education, India, 2002.
7. Paul Peter et al., Consumer Behavior and Marketing Stratergy, Tata McGraw Hill,
8. Sheth Mittal, Consumer Behavior- A Managerial Perspective, Thomson Asia (P)
Ltd.,2003.