Licensing MBA

Can you provide me the course curriculum of Licensing MBA (Master in Business Administration) Program offered by Retail MBA?

[Shaleen]

The Licensing MBA Program includes immediate access to the online Licensing MBA training program, 5 instructional online DVD's on how to license product and downloadable audio recordings of the Licensing MBA course for convenience.

MODULE 1 - Licensing Fundamentals
• What is Licensing?
• How Licensing Differs From Manufacturing a Product
• Typical Royalties and How to Get Paid
• Negotiating Exclusive Vs. Non Exclusive Terms
• Annual Quantity Minimums and What You Need to Know
• The Basics of Securing a Signing Advance
• Determining Length of Licensing Agreement
• Quick Tips and Strategies and How to Get Started Today
MODULE 2 - Preparing Your Product for Licensing Success
• Taking a Professional Approach to Licensing
• Understanding Industry Licensing Guidelines
• Vetting Product at Retail
• Develop Working Prototype Proving Function
• CADs and Photos
• Researching and Filing for a Patent
• Creating a Sell Sheet
• NDA’s
MODULE 3 - Finding the License Contact and Pitching Your Product to Companies
• What is the Best Way to Approach Companies About Your Product Idea
• How to Cold Call Companies When You Don’t Know How
• Exact Strategies on How to Get a Meeting With a Buyer
• What to Say to Buyers to Get Them to Buy
• What to Do When a Buyer Says ‘No’ to Your Product
• Additional Sales Strategies To Help You Win Business
MODULE 4 - How to Manage the Process Once a Company Shows Interest in Your Product
• What You Need to Know Once a Company Shows Interest
• Dealing With a Potential Face-to-Face Meeting
• How to Prepare in Advance For That Meeting
• Legal Aspects of the Contract and What to Expect
• Working with Business Attorneys to Ensure Success
• Deciding If You Should Hire a Licensing Agent to Support You
• LLC Formation and What You Need to Know
MODULE 5 - What to Expect From a Licensing Deal
• What You Should Expect From the Company You Are Licensing Too
• Sales Volume and What to Expect
• How Long Does it Take to Get Paid By a Company
• Strategies To Ensure Success With Your Licensing Deal
• How to Sustain Long Term Relationships With the Company
• Pitfalls and Things to Look Out For When Signing a Licensing Deal