Kurukshetra university MBA 2nd Sem syllabus

Hello sir can you tell me which papers are including in Kurukshetra university MBA 2nd Sem, can you provide me its syllabus as I have cleared 1st sem exam and have applied for 2nd sem admission

[Shaleen]

Kurukshetra university MBA 2nd Sem including following paper

Management Science
Marketing Management
Human Resource Management
Financial Management
Business Research Methodology
Production and Operations Management
E-Commerce
Comprehensive Viva –Voce

As you are looking for its syllabus, so on your demand here I am providing

Management Science

Course Contents
Management Science - Basic concepts and its role in decision- making; Linear programming, meaning, scope &
assumptions. Formulation of linear programming problem & solution by graphical & Simplex methods. Some special
cases like degeneracy, unbounded ness, infeasibility and multiple optimal solutions. Sensitivity analysis. Integer
programming, goal programming, dynamic programming and non-linear Programming. Transportation and Assignment
models including trans-shipment and routing problems; Some special cases like minimization , unbalanced problems,
degeneracy in transportation models. Queuing theory; Inventory management techniques; PERT/CPM; Decision theory
and decision trees; Game theory; Simulation.

Marketing Management

Course Contents
Nature, scope and concept of marketing, Corporate orientations towards the marketplace; The Marketing environment
and Environment scanning; Marketing information system and Marketing research; Understanding consumer and
Industrial markets; Market segmentation, Targeting and positioning; Product decisions —product mix, product life
cycle, new product development, branding and packaging decisions; Pricing methods and strategies; Promotion
decisions— promotion mix, advertising, sales promotion, publicity and personal selling; Channel management - Types
and functions, Selection, Cooperation and conflict management, vertical marketing implementation and systems,
Marketing Logistics; Organising and implementing marketing in the organisation; Evaluation and control of marketing
efforts; Ethics in Marketing; New issues in marketing - Globalisation, Consumerism, Green Marketing, Direct
Marketing, Network Marketing, Event Marketing.








To see complete syllabus here is attachment