#1
7th June 2015, 02:23 PM
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Kakatiya University Degree Books
I getting admission in MBA course at Kakatiya University . Will you please suggest good books for MBA degree course of Kakatiya University ?
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#2
7th June 2015, 05:02 PM
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Re: Kakatiya University Degree Books
As you want I am here suggesting you books for MBA degree course of Kakatiya University. Books for MBA course : Stoner A.F.James, Reeman R.Edward: Management-Prentice Hall of Indian New Gilbert Jr.R.Daniel Delhi-2000. Robbins P Stephens & Coulter Mary:Management, Prentice Hall of India New Delhi-2000. Satya Raju and Parthasarathy: Management – Text and Cases, Prentice Hall Publications. Hall: Organizations – Structures, Process and Outcomes, Prentice Hall Publications. Shukla: Understanding Organizations – Organizational Theory and Practice in India. Varshney and Maheshwari K.L.: Managerial Economics, Sultan Chand & Sons Mehatha P.L. : Managerial Economics, Sultan Chand & Sons Malcolm P. Mc. Nair and Richard S. Marian: Problems in Business Economics, Mc. Graw Hill Neminers Erwin Esser: Managerial Economics, Text and Cass John Wiley & Sons, New York. Philip Kotler, Principles of Marketing, Prentice Hall of India. J. William Stanton & Furteet, Fundamentals of Marketing-Mc. Graw Hill Inc, R..S. Davar, Modern Marketing Management - Progressive Corporation, Bombay. GandhiJ.C. Marketing-A Managerial Approach-Tata Mc. Graw Hill. G.C. Bert, Marketing Research, Tata Mc.Graw Hill Publishers, New Delhi – 2000. Rajan Saxena: Marketing Management-Tata Mc. Graw Hill Publication Biplab S. Bose: Handbook Marketing Management. Himalaya Publishing House. MBA -I SEMESTER 01. Management & Organisational Theory 02. Business Environment 03. Managerial Economics 04. Marketing Management 05. Accounting for Managers 06. Quantitative Techniques 07. Database Management Systems MBA - II SEMESTER 01. Strategic Management 02. Human Resource Management 03. Financial Management 04. Managerial Communication 05. Business Research Methodology 06. Operations Research 07. Internet Applications 100 Viva-Voce --- 050 MBA - III SEMESTER 01 Organisational Behaviour 02 Entrepreneurship Development 03 Operations Management 04 International Business ELECTIVES GROUP-A: MARKETING MANAGEMENT 01 Consumer Behaviour 02 Advertising and Sales Promotion 03 Sales and Distribution Management GROUP-B: FINANCIAL MANAGEMENT 01 Security Analysis and Portfolio Management 02 Financial Services Management 03 Strategic Financial Management GROUP-C: HUMAN RESOURCE MANAGEMENT Paper Title PPW Max. Marks. 01 Human Resource Planning 02 Human Resource Development 03 Human Relations Management GROUP-D : SYSTEMS 01 Management Information System 02 Relational Database Systems. Oracle 03 E-Commerce Here is the attachment . |