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7th June 2015, 05:02 PM
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Join Date: Apr 2013
Re: Kakatiya University Degree Books

As you want I am here suggesting you books for MBA degree course of Kakatiya University.

Books for MBA course :

Stoner A.F.James, Reeman R.Edward: Management-Prentice Hall of Indian New Gilbert Jr.R.Daniel Delhi-2000.

Robbins P Stephens & Coulter Mary:Management, Prentice Hall of India New Delhi-2000.

Satya Raju and Parthasarathy: Management – Text and Cases, Prentice Hall Publications.

Hall: Organizations – Structures, Process and Outcomes, Prentice Hall Publications.


Shukla: Understanding Organizations – Organizational Theory and Practice in India.


Varshney and Maheshwari K.L.: Managerial Economics, Sultan Chand & Sons

Mehatha P.L. : Managerial Economics, Sultan Chand & Sons

Malcolm P. Mc. Nair and Richard S. Marian: Problems in Business Economics, Mc. Graw Hill

Neminers Erwin Esser: Managerial Economics, Text and Cass John Wiley & Sons, New York.

Philip Kotler, Principles of Marketing, Prentice Hall of India.

J. William Stanton & Furteet, Fundamentals of Marketing-Mc. Graw Hill Inc,

R..S. Davar, Modern Marketing Management - Progressive Corporation, Bombay.

GandhiJ.C. Marketing-A Managerial Approach-Tata Mc. Graw Hill.

G.C. Bert, Marketing Research, Tata Mc.Graw Hill Publishers, New Delhi – 2000.

Rajan Saxena: Marketing Management-Tata Mc. Graw Hill Publication

Biplab S. Bose: Handbook Marketing Management. Himalaya Publishing House.

MBA -I SEMESTER

01. Management & Organisational Theory
02. Business Environment
03. Managerial Economics
04. Marketing Management
05. Accounting for Managers
06. Quantitative Techniques
07. Database Management Systems

MBA - II SEMESTER
01. Strategic Management
02. Human Resource Management
03. Financial Management
04. Managerial Communication
05. Business Research Methodology
06. Operations Research
07. Internet Applications
100 Viva-Voce --- 050

MBA - III SEMESTER
01 Organisational Behaviour
02 Entrepreneurship Development
03 Operations Management
04 International Business

ELECTIVES
GROUP-A: MARKETING MANAGEMENT
01 Consumer Behaviour
02 Advertising and Sales Promotion
03 Sales and Distribution Management

GROUP-B: FINANCIAL MANAGEMENT
01 Security Analysis and Portfolio Management
02 Financial Services Management
03 Strategic Financial Management

GROUP-C: HUMAN RESOURCE MANAGEMENT

Paper Title PPW Max. Marks.

01 Human Resource Planning


02 Human Resource Development
03 Human Relations Management

GROUP-D : SYSTEMS
01 Management Information System
02 Relational Database Systems. Oracle
03 E-Commerce

Here is the attachment .


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