Journalism Courses in Lucknow University

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Lucknow University came into existence in 1921. This university has many colleges. On July 17, 1921, the University started teaching in both formal and informal way. The following three Colleges responsible for the establishment of the University:


Master’s in Journalism & Mass-Communication (MJMC)
Semester –I
Paper-I Basic Principles of Communication & Mass-Communication
Unit-I
Nature and Process of Human Communication
Communication: Definition, Elements, Process, Functions
Need and Significance of communication
Kinds of Communication
Unit-II
Models of Communication: Relevance & limitations
Lasswell, SMCR, Shannon and Weaver
Osgood, Wilbur Schramm, Newcomb, Mclean & Dance model of Communication
Unit-III
Theories Of Communication: Sociological and Normative Theories,
Bullet, Psychological or Individual Difference, Personal Influence,
Cultivation, Dependency, Uses and Gratification, Agenda Setting, Free
Press, Development, Communist Media theory and others.
Unit-IV
Mass communication as a agent of Social change
Demassification,, Demystification, Decentralization and convergence
Characteristics of Audiences
Type of audiences: Elite audience, General audience, specialized audience
Limitations of Mass Communication
Suggested Readings
1. Mass-Communication in India: Kevel J. Kumar: Jaico Mumbai
2. Mass-Communication theory-An Introductionenis McQuail:Sage Delhi
3. Bharat Men Sanchar aur Jansanchar:J.V.Vilanilam:M.P. Hindi Granth
Academy Bhopal
4. Mass-Communication: Concepts and issues: D.V.R Murthy:Olive green:Kochi
5. Mass-, Culture, Language and arts in India:Mahadev L.Apte:Popular
Prakashan Mumbai
6. Towards sociology of Mass-Communication: Denis McQuail:Collier –Macmillan
7. Introduction to Communication Studies: John Fiske: Methuen London
8. The process and Effects of Mass-Communication: Wilbur Schramm and
Donald F. Roberts: University pf Illinois press.
Paper –II History Growth & Development of Media
Master’s in Journalism & Mass-Communication (MJMC)
Unit-I
Origin, History, growth of Print Media with special reference to India
Regional Press : Importance & Reach
Role of Press in Pre Independence and Post independence in India
Origin of Indian News agencies and their role
Unit-II
Origin History, Growth of Radio with special reference to India
Radio as a tool of development
Future of Radio: FM, Online Radio ,Visual radio
Community Radio: Concept & Importance
Unit-III
Origin and History, of T.V. with special reference to India
Origin History, Growth of Cinema with special reference to India
Role of Cinema in Social Change: Critical analysis
Unit-IV
Origin History & Growth of Internet
Role of Internet as a tool of Communication
Future of web journalism/cyber media
Suggested Readings:
1. Parakh Jawari Mall :Hindi Filmon ka Samajik Charitra: Anamika
Publication New Delhi
2. Vasudev Aruna: The New Indian Cinema: MacMillan:New Delhi
3. Dasgupta, Chidanada: Talking about Films:Orient Longman Mumbai
4. Rai Satyajeet:Our Films, Their Films: Orient Longman Mumbai
5. Kumar J Kevel: Mass-Communication In India :Jaico Publication :Mumbai
6. Press in India: Annual report of the registrar of News paper for
India:Publication Division New Delhi
7. The History of Press in India:B.N.Anja :Surgeet Publication New Delhi
8. The Romance of Indian Journalism:J.Basu:Kolkatta university Prees Kolkatta
9. Mass Coomunication in India: J.Vinanilum: Sage Publication New Delhi
Paper-III Computer Applications
Unit-I
Introduction to computers
Definition classification and type of computers
Computer hardware and software
Memories, types of memories, storage devices
Application of computer in various fields related to media: Print
electronic and film etc.
Master’s in Journalism & Mass-Communication (MJMC)
Unit-II
Introduction to operating systems: MS windows,(98,2000,XP) MS DOS
Introduction to designing and photo editing software: Coral draw & Photoshop
Introduction to text formatting software: Page maker, MS word and Quark
express
Use of DTP in Print Media applications
Unit-III
Introduction to multimedia and animation
Introduction to MS power point, Presentation manager
Import and assembly of files software related to audio and video: VCD
cutter, cool edit, windows movie maker, Flash.
Unit-IV
Introduction to Internet: Concept and development
World Wide Web and Online media
Tools and services on Internet
Browsing the Internet
Internet protocols, domain name systems,
Internet functions: e-mail, searching and downloading information
Security issue on internet
Suggested Readings:
1. Quark Express for Beginners: BPB Publication
2. Adobe Photoshop: Prentice hall India
3. Adobe Photoshop-Creative Techniques: Vishnu Priya Singh:Asian
Publication Delhi
4. Mastering DTP: Simone Mitchett: Macmillan Master Series London.
5. Information Technology-The Breaking Waveennis P. Curtin, Kim
Foley,Kunal Sen & Cathleen Morin: Tata Mc Graw –Hill New Delhi
6. Introduction to Information Technology: Chetna Srivastava
Paper-IV Practical / Viva Voce
Quark Express: Designing Two pages of News Paper in A3 Size.
MS Word: The student should prepare at least 2 pages indicating the
use of paragraphs, text, fonts, headlines and alignment
PowerPoint: At least one presentation of not less than 5 slides on any
topic assigned.
Coral Draw: 2 Items
Photoshop: Editing 5 Photograph
Page Maker: 5 different lay out
Note: All assignment should be submitted in a C.D.
Semester-II
Master’s in Journalism & Mass-Communication (MJMC)
Paper –V Basics of Reporting & Editing
Unit-I
News: Definition & Type
News Value, Qualities of Good writing
Elements of News, 5W & 1H Concept of News
Structure of News Story: Intro, Body (Inverted Pyramids) etc.
News gathering & Sources of News
Qualities of Reporter
Unit-II
Editing: Meaning, Definition & Need
News agencies: History, Importance
Major News Agencies: PTI, UNI, Reuter, AP, etc
Structure of editorial Department, Proof reading symbols
Style book, Story peg
Electronic revolution & Editing
Unit-III
Headline: Meaning, Significance Writing and types
Interview: Methods Importance and types
Book review, Film Review
Feature: Human Interest Story
News article, analysis, & Letter to the editor
Definition, Importance and Types of Editorial
Unit-IV
Different types of Beat & Importance
Cultural reporting
Science & Technology reporting
Sports & games reporting
Crime reporting
Development Reporting
Suggested Readings:
1.News Writing:George.A.Hough:Boston Hough miffin company.
2.News culture:Allen Stuart:Buckinghem open university press.
3.Modern Journalism and News writing:Savita Chadda
4.Basic Journalism:Rangaswami Parthasarathi,Macmilan India Ltd.
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p,kaSana na[- idllaI
6 .saMpadna klaa : kop I narayana :maQya p,doSa ihndI ga,nqa AkadmaI
Baaopala
7. samaacaar saMpadna: rmaoSa jaOna
Master’s in Journalism & Mass-Communication (MJMC)
8. samaacaar saMpadna: p,omanaaqa catu-vaodI
9.Editing deign and book production:Foster Charles,Journy London
10.News Editing Theory and practice :Sourin Banerji:K.P. Bagchi and
company New Delhi.
Paper-VI
Media Management
Unit-I
Business aspect of a News Paper
Commencing Newspaper Publication
Pre-Publication Exercises
Organizational Set up of a newspaper/magazine and Electronic channel
Ownership Pattern: Individual, Partnership and Company
Unit-II
Management in Media: Definition, & Concept
Basic Principal of Management
Need and Importance of Management
Changing Conceptions of Management
Functions Of various Key management Authorities
Unit-III
Editorial Management: Organizational set-up of Editorial department,
Functions of Editor: Managing Editor, News editor, Sub editor and
other senior members.
Advertising management, organizational set-up of advertising
department function of advertising management
Circulation management organizational set-up of circulation department
Importance of circulation, promotional schemes
Financial management concept of financial management, importance,
organizational set-up of financial department, functions of finance
manager.
Unit-IV
Personnel management/ Human Resource management, concept of personnel
management
Role of personnel manager,
Human Resource Planning,
Function of personnel/ human resource management.
Production and storage management production department, division of
production department, function, role of production manager, need of
store department and its function.
Library management concept of library management, need of useful
publications for newspaper library, key issue in library management,
functions of librarian.
Master’s in Journalism & Mass-Communication (MJMC)
Suggested Readings:
1. Rucker & Williams: Newspaper Organization and Management: The Iowa
State University Press, Iowa.
2. Bhattacharjee Arun – Indian press from profession to industry,
Vikas Publication, New Delhi.
3. Kohli Vanita – The Indian Media Business, Sage, 2003.
4. Ganaratne Shelton – Handbook of the media, Sage, 2000.
5. Kothari Gulab – Newspaper Management in India.
Paper-VII Media Laws
Unit-I
Need and importance of various laws in media
Basics of Indian constitution and Fundamental Rights
Concept of free press
Brief history of Press Laws in India
Censorship and other legal implications imposed by government on Press
Unit-II
Press Commission: First and Second
Press council of India
Committees and related to Media: Joshi Committee, Chanda committee,
Wage board related to Media: Bachawat Palekar and Manisana Award.
Unit-III
Defamation
Contempt of Court 1971
Official Secrets Act 1923
Copy Right Act, 1957
Press & Books Registration Act, 1867
Unit-IV
Right to Information
Cyber laws
Editorial Ethics
Press council code on Communal Writings
Parliament Code for Journalist
Suggested Readings:
1. Press law in India: D.D. Basu
2. Press Vidhi:Nand Kishore Trikha
Master’s in Journalism & Mass-Communication (MJMC)
3. Baart maoM p,osa ivaiQa : saurond,naaqa Samaa-
4. Journalistic Ethics: P.K. Bandhopadhyay
5. jana maaQyama kanaUna evaM ]Paadoyata :EaIkant isaMh
6. Press Law:A.N.Grover
Paper-VIII Practical / Viva Voce
Language Based practical (Simple News)
Editing five stories with headlines
Five News reports on various Issues
Two Human interest stories
Photo editing & Caption Writing
Graphical representation of editorial department
Note: A separate File shall have to be made and maintained by every
student which will be evaluated by External examiner during semester
examination.
Master’s in Journalism & Mass-Communication (MJMC)
Semester-III
Paper-IX Electronic Media (Radio & Television)
Unit-I
Introduction to Radio as a Mass- Medium
The Functioning of Radio News Room
Types of News Bulletins
Compilation of News:Pool copy, Compiling News Bulletins
Radio Programme production: Basic Equipments
Unit-II
Concept of MW, SW and FM
Microphone: Importance, Types,
Elements of Radio Script: Spoken, immediate, person to person, heard
only once sound only, feel, think, entertain, & inform.
Production elements of Radio programmes: Aural Sense Appeal,
narration, dialogue, sound effect, Rapid Getaway, music, silence etc.
Art of writing different Radio Programme Formats: Talk, Radio Play,
Feature, Interview etc.
Unit-III
Television camera optics: View finder, Lens, Focal length, Focus, f
stop, Depth of field
Television production Crew: Talent, Camera operator, Floor manager,
Audio switcher, Video switcher, Director etc
Television Interview: Types, Methods, Formats, Tips
Light: Key, back & Fill
T.V. News: Basic style: PTC, Stand up shot etc.
Unit-IV
Preparing T.V. visuals: Simplicity, Contrast, Balance, Composition
Story Board: Concept & Importance
Difference between ENG & EFP
Documentary Production: History, Importance
T.V. shooting technique: Shot classification, Framing, Movement
Paper-X Development Communication
Unit-I
Development: Meaning, Concept, Models of development, Theories,
Approaches to development
Problems and Issues in Development
Characteristics of developing Societies
Development Dichotomies: Gap between developed and developing Societies
Master’s in Journalism & Mass-Communication (MJMC)
Unit-II
Development Communication: Meaning, Concept, Definition & Philosophy
Role of Media in Development Communication
Planning and strategies in development Communication
Social cultural and economic barriers
Democratization and decentralization of communication services:
Panchayati Raj System etc.
Unit-III
Issues in Development Communication: Population control
Family welfare,
Health
Education,
Environment
Problems in development Communication
Need and Significance of development communication in Indian Context
Unit-IV
Difference between Development Communication, Mass Communication, and
Development Journalism
Alternative Communication
Planning development Messages:
Identifying target audience
Topic selection
Place Time and Purpose
Developing, structuring presenting and adopting development Messages
through Print media, Radio & T.V and other modern technologies
Suggested Readings:
1. Rural Development and Communication Policies: Indian Institute of
Mass-Communication Publication
2. Communication and Social Development in India: B.Kuppuswamy:Sterling
Mumbai
3. Communication and Nation Building: P.C. Joshi: Publication Division New
Delhi
4. Communication as Development: Uma Narula, W.B.Pearce: Southern
Illinois University Press
5. Education and Communication for Development: O.P.Dhama & O.P
Bhatnagar: Oxford New Delhi
6. Media, Communication and Development: S.C.Mishra: Rawat publication
Jaipur
7. Problems of Communication in Developing Countries: Krishan Sondhi:
Vision Publication New Delhi
8. Mass-Media and Rural Development: Arbind Sinha: Concept publication New
Delhi
9. Communication Technology and Development: I.P.Tiwari: Publication
Master’s in Journalism & Mass-Communication (MJMC)
Division New Delhi
10. Mass-Media and Village life in India: Paul Hartmann & B.R.Patel:
Sage New Delhi
11. Coomunication and Development: V.S.Gupta: Concept Publication New Delhi
Paper-XI Advertising & Public Relations
UNIT-I
Advertising: Definition scope and Concept
History and development of advertising in India
Classification of Advertising
Advertising agency: Structure & Function
Characteristics of Advertising
Creativity in advertising, Style of Thinking: Fact v/s Value based thinking
Unit-II
Transforming Concepts (Idea) in to copy
Basics of Advertising copy writing &Visualization
Writing Effective Radio & T.V Copy
Print copy writing
Models of Creativity: Roger von model, Graham Wallas model, James Young
Model
Formats for Radio and T.V. Commercials: Slice of life, life style,
animation, straight announcement, Presenter, Testimonial,
Demonstration, Musical etc
Unit-III
Public Relations: Introduction, Background, Definitions, concept, scope,
Public relations process: RACE approach
Public relations in an organization: PR and Management, Relations with
Chief executive, The entrepreneurial PR
House Journals: Importance and types
Tools and skills of P.R.O
PR through Traditional Media
Unit-IV
Difference between PR Publicity, Propaganda and advertising
Writing for PR: Press release, Press note, Handout, Feature, Articles,
Speech writing, special speech, Background materials, citizen charter
of the organization, creative writing, report writing, Agenda and
Minutes of the meeting, Ghost writing
PR and Media Relations
Suggested Readings
1. Contemporary Advertising- William F. Arens & Bovee
Master’s in Journalism & Mass-Communication (MJMC)
2. Management of Public relations and communications- Sailesh Sengupta
3. The Practice of Public Relations- Fraiser P. Seitel
4. Public –Relations: Diwakar Sharma
5. Advertising Copywriting:Burton,Philip Ward
6. Ogilvy on Advertising: David Ogilvy
7. Advertising principles and practice: Chunawala&Sethia:Himalaya Publication
8. iva&apna klaa :ASaaok mahajana
9.Public Relations:Jaishree Jethwanee and Sarkar:Sterling New Delhi
10.Hand book of PR and Communications: Philip Lesley: Jaico Publication
Mumbai
11.Effective Public Relations:Cutlip&Centre :Prentice hall
12.Practical Public Relations:Sam Black
13.janasaMpk- :saI ko sardanaa
Paper-XII Practical / Viva Voce
Radio- talk, play, feature, interview
TV- TV news capsule, story board
Designing two posters- one commercial and one social awareness
Design cover page for any magazine
Preparing press notes & speeches for press conference Prepare a house journal.
Group assignment
30 SECOND COMMERCIAL: You will shoot, direct, and produce a 30 second
commercial about a fictional product. It must be exactly 30 seconds
for full credit. CAMPUS STORY: Take any aspect of campus life here at
department OF Journalism & Mass Communication that you want to tell a
story about and develop a well-thought-out video piece. Before you
start work write out a complete script. This is to be turned in with
your video. Don't worry about minor differences between your script
and your final video. PUBLIC SERVICE ANNOUNCEMENT : Make an ethical,
moral, spiritual or humanitarian statement. Time: EXACTLY 30-seconds.
Assume a sophisticated audience.
Master’s in Journalism & Mass-Communication (MJMC)
Semester-IV
Paper-XIII Visual Communication
Unit-I
Visual Communication: Meaning, Definition and Philosophy
Need and importance of visual communication
Various application areas of visual communication
Latest Development in the field of Visual Communication
Future of Visual Communication
Unit-II
Elements of Design
Principles of Design
Theory of Colours
Importance of Monochrome
Alignment
Geometric shapes and Forms
Unit-III
Design and Layout (News papers, Posters, Magazines)
Photo Editing- Cropping, Aspect ratio
Relevance of fonts and sizes
Concept of RGB & CMYK
Different type of formats: JPEG, MPEG, AVI, GIF, MP3, BITMAP, TIFF.
Unit-IV
Graphics: Definition & Types
DTP (Desktop Publishing)
Persistence of vision application
Design aspect of audio visual presentation (Power point Presentation)
Conceiving logo design ,Corporate Identity
Paper XIV Communication Research
Unit-I
Concept of Research: Meaning & Definition
Importance of Media Research
Areas of Media Research: Source analysis, channel analysis, Message
analysis, Audience analysis, Feedback analysis
Unit-II
Communication Research: Definition & Meaning
Contribution of other social sciences
Communication research process: essential steps
Master’s in Journalism & Mass-Communication (MJMC)
Sampling: Meaning and types
Unit-III
Methods of data collection: Survey, Observation, Case studies, Content
analysis
Tools of Research: Interview, Schedule, Questionnaire
Types of Data: Primary, Secondary and Tertiary
Data analysis: Mean, Median, Mode
Report Writing:
Graphical presentation: Histogram, bar diagram, Pie charts
Unit-IV
Issues in Communication Research
Role of researcher
Methodological Limitations in Communication Research
Information Technology revolution and Communication Research
Ethical Issues in Communication Research
Suggested Readings
1. Social Research and statistics: R.N.Mukherjee:Vivek Prakashan New Delhi
2. Media Research: A.S.A.Berger: Sage Publication: New Delhi
3. An Inquiry to Communication Research:
4. Social Research: C.R. Kothari
Paper-XV Dissertation
Each student will select a Research topic/Problem in consultation with
the concerned faculty member of the department.
Paper-XVI Practical / Viva Voce
Communication Research- prepares a research design for a selected
research problem.
Prepare questionnaire/schedule and interview format
Data collection on the basis of research tool developed keeping in
view the research design using a smaller sample size.
Submission & presentation of report

Syllabus
PG DIPLOMA IN ELECTRONIC MEDIA & FILM PRODUCTION
Paper -I
Radio & TV production
Unit-I
Introduction to Radio as a Mass- Medium
Types of News Bulletins
Compilation of News: Pool copy, Compiling News Bulletins
Radio Programme production: Basic Equipments
Concept of MW, SW and FM
Microphone: Importance, Types,
Elements of Radio Script: Spoken, immediate, person to person, heard only once sound only,
feel, think, entertain, & inform
Unit-II
Production elements of Radio programmes: Aural Sense Appeal, narration, dialogue, sound
effect, Rapid Getaway, music, silence etc.
Art of writing different Radio Programme Formats:
Talk, Radio Play, Feature, Interview etc
Radio as a tool of development
Future of Radio: FM, Online Radio, Visual radio, Satellite radio
Community Radio: Concept & Importance
Interactive broadcasting, educational broadcasting
News caster, Commentator, Presenter, Anchoring, Announcing, Comparing
Unit-III
Types of Television Programme
Visualizing ideas & Story Board
Idea Development & Research for Production
Different formats of television programs: news, interview, discussion, PSA
Basic shots: CU, ECU, MS, LS, OSS etc
Guidelines for script writing
Difference between ENG & EFP
T.V. News: Basic style: PTC, Stand up shot etc.
Unit-IV
Preparing T.V. visuals: Simplicity, Contrast, Balance, Composition
T.V. shooting technique: Shot classification, Framing, Movement
Television camera optics: View finder, Lens, Focal length, Focus, f stop, Depth of field
Television production Crew: Talent, Camera operator, Floor manager, Audio switcher, Video
switcher, Director etc
Light: Key, back & Fill
Documentary Production: History, Importance
Audio mixing and SFX
Importance of Editing
Suggested Readings:
Technique of Radio Production:Robert McLeish: Focal Press London
5. Broadcasting and the people: Masani Mehra: National Book Trust New
Delhi
6. Indian Broadcasting:H.R.Luthra: Publication Division New Delhi
7. Radio drama-Theory and Practice: Tim Crook London
8. Broadcast news writing, Reporting and Producing: Ted White:Focal Press
9. Broadcast Journalism: Andrew Boyd:Focal Press
Paper-II
Film Production & Management
Unit I
Origin & history of cinema
Silent era, Sound era
Evolution of narrative cinema
Hollywood-Late Silent Era of 1920s to Contemporary Cinema
Cinema and the State: Russian, Germany and Italy
American Cinema in the Post War
Hollywood’s Fall and Rise since 1960s
Unit II
Indian cinema from silent to talkies
Pre independent and post independent cinema
New wave cinema v/s Contemporary Cinema
Changing trends in cinema
Regional cinema: Importance in Indian Context
Bengali, Telugu, Tamil, Kannada, Malayalam,
Marathi & Gujarathi, Punjabi & Bhojpuri
Unit III
Story element,
Text analysis, treatment
Visual language, Visual grammar/screen grammar
Structure, time & space
Action fragmentation, shot division
Shooting script
Point of view, Mise-en-scene 180 degree rule
Action continuity Directing ActorsDirecting Crew
Method acting Kuleshov Theory
Special effects,
Unit IV
Production management, Production controller
Director of photography Art director,
Light Designer Music director,
Sound engineer Key grip
Post production theory optical films
Work print, Rough-cut, Fine cut
Sync sound, Married print
Release Print Film censorship and ethics
Film Distribution
Paper-III
Media & Social Issues
Unit I
Women’s Issue in media, Historic status of women in Society and culture
Status of Women: Legal status of women, Economic and Political Status
Portrayal of women in Media: Portrayal of Women on T.V.
Portrayal of women in advertisement,
Film and Women issue
Unit-II
Consumerism: Concept and Definition
The rights of buyers and sellers
The origin of consumerism
Advertising and consumers
Consumerism: Role of Media
Unit-III
Media and human rights
Concept of Human Rights
U. N. declaration of human rights
Human rights Scenario world over
Human rights and the Indian context
Role of Mass-Media: Film, Radio, T.V
Unit –IV
Environment and media
Environment issue and the Indian context
Role of media Agriculture issues v/s Environment
Globalization and the Media
Communication Imperialism
Science communication & electronic media
Paper-IV
Dissertation
Each student will prepare dissertation to develop their own critical perspectives on recent
developments in media practices in consultation with the concerned faculty member of the
department. With the help of this exercise student will know the aesthetic aspects of film &
electronic media and being familiar with the current intellectual debates on culture and society,
to acquiring skills of writing creatively on culture and media. The dissertation will be compiled in
following steps in action: Problem selection Objectives of the study Review of the literature
based on the objective of the study Methodology Data Collection Results & Findings Conclusion
Bibliography /References
Paper-V
Practical / Viva-voce
Preparing the list of different beats of reporting; Gathering news of different beats, planning the
news stories; editing the news, making the headlines
Note: Practical work will be based on theory papers. A separate File shall have to be made and
maintained by every student which will be evaluated by External examiner during semester
examination.

Contact at:
University of Lucknow
Lucknow 226 007
INDIA
Phone: 0522-2740086
Email:
General information: info@lkouniv.ac.in

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