Jodhpur National University Syllabus

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Semester I
Mba101 the principle of management
Mba102 management accounting
Mba103 information technology concepts
Mba104 managerial economics
Mba105 financial management- i
Mba106 quantitative techniques for management-i
Mba107 mantras of marketing
Mba108 the art of communication

Semester II
Mba201 management information system
Mba202 business environment
Mba203 international business management
Mba204 financial management - ii
Mba205 human resource management
Mba206 operations management
Mba207 research methods in management
Mba208 quantitative techniques for management-ii

Semester III
Mba301 project management
Mba302 supply chain management
Specialisation – i ( two papers )
Specialisation – ii ( two papers )
Mba306 legal framework of business
Mba307 (a)summer training – project report
(b)industrial tour

Semester IV
Mba401 business ethos and contemorary issues in management
Mba402 entrepreneurship and small business management
Mba403 business policy and strategic management
Specialisation – i (two papers)
Specialisation – ii (two papers)
Mba407 seminar and individual development

Jodhpur National University MBA Syllabus
SEMESTER I
MBA101 THE PRINCIPLES OF MANAGEMENT
Objectives- The objective of this paper is to create learning about the concepts of the management and the
behavioral processes in the organization. It helps the student to comprehend, perceive and
understand the dynamic nature of the management and the organizational behavior which
ultimately helps to develop and adopt strategies which will take the organization into positive
direction.
COURSE CONTENT
Segment I
Nature and meaning of Management, Significance of Management, skills, roles, Functions of Management, Henry
Fayol’s Functions of Management : Planning, Organising, Staffing, Directing, Control, Co-ordination,
Communication & Review, Decision Making fourteen principles of management, Span of management,
Departmentation, Centralisation, Decentralisation. MBO(Management by objectives)
Segment II
Introduction to Organization behaviour, Types of organizational structures/ designs, Leadership: Theories and
Leadership Styles. Motivation: Introduction and theories, Personality: Nature, meaning.
Segment III
Management of Change: Concept, Lewin’s Stages, Forces of charge, Resistance, Managing planned change. Stress
Management.
Suggested Readings:
1. Stoner, Freeman and Gilbert Jr. (2002). Management. Prentice Hall of India, New Delhi.
2. Certo, Samuel (2003). Modern Management. Pearson Education, New Delhi.
3. Luthans, F (2002). Organisation Behaviour. Prentice Hall of India, New Delhi.
4. Robbins, S. (2003). Organisational Behaviour. Pearson Education, New Delhi.
5. Prasad, L.M ., “Organizational Behaviour”, Sulton Chand & Sons.
6. Agarwal, R.D. “Organization and Management”, Tata Mc Graw Hill.
7. Bhat Shridhara, K. “Management and Behavioural Process, Himalaya publishing House”
MBA102 MANAGEMENT ACCOUNTING
Objectives: The objective of the course is to provide the fundamentals and analytical knowledge of
Management Accounting. The student will be able to understand the concept of costing, budgeting and
financial analysis.
COURSE CONTENT
Segment I
Introduction to management accounting. Basic cost concepts and concerns. Unit Costing, Standard
Costing and Variance Analysis. Cost - Volume - Profit Analysis.
Segment II
Budgeting and Budgetary Control: Types of Budget: Flexible, Cash, Sales, Production, Master Budget.
Zero base budgeting. Performance budgeting.
Segment III
Financial Statement Analysis: Ratio Analysis, Fund Flow and Cash Flow Analysis as per AS-3
Suggested Readings:
1. Khan & Jain: Management Accounting,Tata McGraw Hill.
2. Khan & Jain: Cost Accounting, Tata McGraw Hill.
3. Maheshwari Dr. S. N. : Management Accounting and Financial Control, Sultan Chand and
Sons.
4. Mittal Dr. S. N.: Management Accounting and Financial management, Shree Mahaveer Book
Depot.
5. Van Horne Charles C. , Financial Management And Policy, Prentice Hall of India.
MBA103 INFORMATION TECHNOLOGY CONCEPTS
Objectives: This is an introduction to the world of computers. Topics include theoretical development,
ethical issues, social implications, component of a computing system, and commonly used
software, i.e, word processing, spreadsheets, Windows, internet, e-mail. It covers also the
use of the internet, its applications in today’s business world, its legal and ethical aspects,
as well as its potential development. Technical topics include e-mail, FTP, telnet and the
World Wide Web.
COURSE CONTENT
Segment I
Introduction to computers- definition, characteristics, evolution, generation, classification.
Number system (binary, octal, decimal, hexadecimal). Input and output devices ,computer memory ,CPU
,types of software – Application and system software , Operating system and types.
Segment II
Telecommunication concepts- data transmission and OSI layers, communication channels, types of
communications network, local area network (Ethernet, token bus, token ring), wide area network, TCP/IP
fundamentals, internet, intranet, extranet, The world wide web, artificial intelligence, expert systems.
Segment III
MS-Office, word, excel, power point, access.
Database Management SysteMBA objectives of DBMS, advantages and disadvantages of DBMS,
hierarchical model, network model, relational model, ER model, Normalization process, object oriented
database, distributed database, client server systems.
Suggested Readings:
1) Lucas Henry.C. : Information Technology for Management, TMH, New Delhi.
2) Raja ram V: Fundamentals of Computers, PHI, New Delhi.
3) Basandara Suresh.K : Computers Today, Galgotia Publications.
4) Barihoke Deepak: Fundamentals of IT, Excel books.
MBA104 MANAGERIAL ECONOMICS
Objectives: Managerial Economics provides an understanding of basic economic principles of
consumption, production and exchange. It enriches students with essential tools in making
business decisions in today’s dynamic market oriented economy. The subject makes the
student understand the working of an economy inclusive of micro-economic approach of
business.
COURSE CONTENT
Segment I
Basics of Economics: Definitional part of economics, Nature and scope of economics, Significance of
economics from management perspective. Fundamental concepts of managerial economics, Profit
maximization theory of the form, Concept of Utility, Law of DMU( diminishing marginal utility).
Demand and its determinants, LOD ( law of demand), Indifference Curve analysis, Supply function, law
of supply. Elasticity, price elasticity of Demand. Consumer’s surplus-Concept and significance.
Segment II
Demand and Costs: Demand forecasting, cost and revenue concepts, Production function- Short run and
Long run production function.
Segment III
Price and Output Consideration: Market Morphology, Perfect Competition, Monopoly, Discriminating
Monopoly, Monopolistic Competition. Oligopoly Models – Kinked Model, Price leadership model, Cartel.
Suggested Readings:
1. Dwivedi,D. N : Managerial Economics, Vikas Publishing House, , New Delhi
2. Mehta, P. L. : Managerial Economics, S. Chand & Sons, New Delhi
3. Dewett,K. K.: Modern Economic Theory, S. Chand & Sons, , New Delhi
4. Salvatore D : Economic Theory and Applications, Oxford University Press, , New Delhi
MBA105 FINANCIAL MANAGEMENT – I
Objectives: The objective of the course is to enable the student to familiarize with a learning
framework of financial management. The contents are related to cost of capital, long term
investment decisions and capital structure of the corporate sector.
COURSE CONTENT
Segment I
Financial management – An Overview. Financial Planning and forecasting. Cost of Capital. Risk and
Return, Beta Estimation.
Segment II
Long term investment decisions - Capital Budgeting, Principles and evaluation techniques: Pay Back
Period, Average rate of return, NPV, Profitability Index and IRR. Replacement Decisions, Capital
Rationing. Analysis of Risk and uncertainty.
Segment III
Designing Capital Structure and Theories of capital structure. Corporate Restructuring - Mergers and
Acquisitions.
Suggested Readings:
1. Khan & Jain: Financial Management, Tata McGraw Hill.
2. Pandey I. M. : Financial Management, Vikas Publications Pvt. Ltd.
3. Chandra Prasanna: Financial Management, Tata McGraw Hill.
4. Van Horne Charles C.: Financial Management and Policy, Prentice Hall of India.
MBA106 QUANTITATIVE TECHNIQUES FOR MANAGEMENT-I
Objectives: This course will expose the students to various quantitative models for decision making
that aims at finding out optimum or close to optimum results and prepare them for real
world applications.
COURSE CONTENT
Segment I
Quantitative Techniques – An Overview.
Matrix Algebra – Elementary concept of determinants, solving linear equations by using matrices(matrix
inversion method, Cramer’s Rule) Business application of matrices. Calculus – Basis Concept, Theory of
extremes and its application in management. Probability – Basic concepts, Probability Distributions –
Normal, Binomial and Poisson.
Segment II
Correlation Analysis, Regression Analysis, Transportation Problems. Assignment Problems.
Segment III
Linear Programming Problems – Problem formulation and geometric method of solution (graphical
method)
Suggested Readings
1. Vohra N.D., Quantitative Techniques for Management, TATA McGraw Hill, New Delhi
2. Khandewal, Gupta, Agarwal, Ahmad, Quantitative Analysis for Management, Ajmera Book Co.,
Jaipur
3. Kapoor V.K., Operations Research, Sultan chand and sons.
4. Taha S., Operations Research, Pearson Education.
5. Gupta S.P., Statistics, Sultan chand and sons
6. Louise Swift, Quantitative Methods for Business Management & Finance, Palgrave
7. Kapoor V.K. & Sancheti D.C., Business Mathematics, Sultan chand and sons
8. Levin R.I. & Rubin D.S., Statistics for Management, Pearson Education
9. Bhardwaj R.S., Mathematics for Economics & Business, Excel Books
MBA107 MANTRAS OF MARKETING
Objectives: The overall objective of the course is to introduce the students to the marketing decisions in
an organization and teach them to think like a marketer. To achieve this we will:
Understand the strategic role of marketing and develop the ability to define and analyze the
marketing problems dealt with by managers and
Understand analytical concepts and techniques currently being used in marketing.
COURSE CONTENT
Segment I
Importance and scope of marketing, meaning, definition and core concepts of marketing. Marketing mix
and marketing environment. Market segmentation, targeting and positioning.
Segment II
Marketing planning and market organization. Consumer buying behaviour, factors affecting consumer
behaviour, types of buying decision behaviour, the buying decision process, Market Research.
Segment III
Product, Price, Place and Promotion (4P’s) in marketing, market evaluation and marketing control.
Current trends in marketing.
NOTE: Case studies will be taken on all relevant issues
Suggested Readings:
1. Kotler, P. (2002). Marketing Management. Prentice Hall of India, New Delhi.
2. Ramaswamy, V.S. and Namakumari, S. (2002). Marketing Management- Planning and Control.
Macmillan India Ltd., New Delhi.
3. Stanton William J., “Fundamentals of Marketing”, McGraw Hill, New Delhi
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