#1
21st November 2015, 10:42 AM
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Idiot's Guide To MBA Basics
I want to purchase the Complete Idiot's Guide to MBA Basics so can you please provide me the details of this book?
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#2
21st November 2015, 11:07 AM
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Re: Idiot's Guide To MBA Basics
The Author of the Complete Idiot's Guide to MBA Basics, 3rd Edition is Tom Gorman. The Complete Idiot's Guide to MBA Basics, 3rd Edition (Idiot's Guides) Paperback – Import, 3 May 2011 by Tom Gorman (Author) ![]() Paperback: 464 pages Publisher: Alpha; 3 edition (3 May 2011) Language: English ISBN-10: 1615640711 ISBN-13: 978-1615640713 Product Dimensions: 18.7 x 2.5 x 23.2 cm Table of Contents- Title Page Copyright Page Introduction Acknowledgements Part 1 - Managing People Chapter 1 - The Meaning of Management What Makes a Good Manager? The Professional Manager The Six Business Principles Every Manager Must Know Remember the Essential Six Chapter 2 - The Seven Skills of Management Proper Planning Prevents Poor Performance Goal Setting: Where To? A Professional Decision-Making Process Delegate All You Can Support Your People Communication: Important Beyond Words Controlling to Plan Chapter 3 - The Moving Parts of a Business Forms of Business Organization The Parts of a Business Information Systems Keeps Everyone Informed Putting It All Together: The Org Chart Chapter 4 - Lessons in Leadership Style or Skills? Role or Position? Leadership Skills Managing Change Leadership Lessons of Life Chapter 5 - The Nuts and Bolts of Managing People and Teams What Does Human Resources Do? Hiring the Right Person for the Job Dealing with Problem Employees Take Your Time Team, Team, Teams Part 2 - Making Decisions About Resources and Operations Chapter 6 - The Business Cycle and Economic Indicators Why the Business Cycle Occurs Economic Policy Fiscal Policy: Taxing and Spending Monetary Policy Understanding Economic Trends Go Directly to the Sources Do-It-Yourself Economic Watch Watch the Data, but Think Long-Term Chapter 7 - Getting Down to Business: Operations Management Managing Your Resources What’s It Worth? What About Social Costs and Benefits? Too Much of a Good Thing Counting Costs Size Matters: Economies of Scale Come Together, Go Apart How Much Centralization Is Good? You’ll See These Concepts, If You Look Chapter 8 - Decisions, Decisions The Manager’s Toolbox Break-Even Analysis Crossover Analysis Planning and Scheduling Tools Decision Trees: More Visual Aids Statistics for Business Decisions Frequency Distributions Measures of Central Tendency Measures of Variability Use As Many As You Can Chapter 9 - Budget Basics What Are Budgets and Why Do You Need Them? Types of Budgets Sales Budgets and Variance Reports Expense Budgets and Variance Reports Explaining Budget Variances Cost Control Take Credit Management Seriously Chapter 10 - Managing for Productivity and Quality What Is Productivity? Measuring Productivity More, More! Faster, Faster! Boosting Employee Skills and Motivation Improving Equipment Improve the Processes What Is Quality, Anyway? Quality Assurance How to Control Quality Developing Quality Standards Applying Quality Standards Creating a Corporate “Culture of Quality” Methods and Tools of Quality Control The Challenge of Global Competition Part 3 - Managing Money, Accounting, and Finance Chapter 11 - Meet Your Balance Sheet Assets, Liabilities, and Owners’ Equity: You Need ’Em All Meet the Balance Sheet A Sample Balance Sheet A Tour of the Assets The Major Liabilities Owner’s Equity Chapter 12 - Making a Statement: Income and Cash Flow Introducing the Income Statement A Tour Through the Income Statement Get Insights into Income How Are Your Employees Doing? The Cash Flow Statement Chapter 13 - Financial Analysis Let’s Get Analytical Liquidity Ratios Solvency Ratios Profitability Ratios Keep Your Pencils—and Eyes—Sharp Chapter 14 - Look at the Books The Major Ledgers The Double-Entry System Accounting Treatment of Assets Accounting for Inventory Number Games Chapter 15 - Making Investment Decisions Time Is Money Major Business Investment Decisions Three Ways to Analyze Investments Net Present Value Internal Rate of Return Payback Period Pick a Rate, but Not Just Any Rate About Leverage The Lease-Versus-Buy Decision Chapter 16 - Ups and Downs: The Financial Markets What Are the Financial Markets? Bulls, Bears, Bubbles, and Crashes Information and the Market Types of Investors and Traders Options: Puts and Calls Fundamental Analysis vs. Technical Analysis Corporate Bonds: Big IOUs Commercial Paper Government Securities Other Government Securities The Risk/Return Tradeoff Other Financial Markets and Investment Vehicles Part 4 - Managing Marketing for Maximum Sales Chapter 17 - Ready, Aim, Sell Marketing, Sales—What’s the Difference? Commercial vs. Consumer Sales Translating Sales Goals into Marketing Plans Product Differentiation Marketing Basics Chapter 18 - Who Are Your Customers, Anyway? What Is a Market? Divide and Conquer: Market-Segmentation Strategies Why Do Market Research? Who Needs Market Research? The Two Types of Market Research Creating a Market Research Study Powerful Presentations Pack a Punch Voice of the Customer Chapter 19 - The Five P’s of Marketing The Marketing Mix Made Easy Product Is Paramount Pricing Problems Packaging Presents Your Products A Proper Place Produces Profits Promotion Boosts Purchases The Role of the Web Proper Positioning Prevents Poor Performance Chapter 20 - You Can Understand Advertising (and That’s a Promise!) What Is Advertising and What Does It Do? Components of Advertising Ad Messages: Say What? Money: Your Advertising Budget Media: Who’s Watching? Consider the Demographics Other Media Characteristics Promotional Tools Public Relations Programs The Internet as Game-Changer Chapter 21 - Selling to Customers and Keeping Them Happy Types of Sales The Sales Process Organizing a Sales Force Compensating and Motivating Your Sales Force Supporting a Sales Force Customer Service A Few Words on Sales Training Chapter 22 - Product Development: Pioneers at Work The Value of Cross-Functional Teams The Product-Development Process Step One: Get a Good Idea Step Two: Test the Concept Step Three: Design the Prototype and Product Step Four: Test the Product Step Five: Do a Market Test Step Six: Launch the Product Know When to Stop Extending Your Line What About R&D? Part 5 - Steering the Business into the Future Chapter 23 - Charting a Course with Strategic Planning What Is Strategic Planning? Define the Company’s Goals Analyze the Company’s Environment Consider the Company’s Resources Identify Actions Implement the Steps Strategic-Planning Guidelines Chapter 24 - Managing Risk in a Risky World What Is Risk and Risk Management? Top 10 Types of Risk Risk Assessment About Risk Appetite Risk-Management Tools Risk Management in Practice The Role of IT in Risk Management Creating a Culture of Risk Management Chapter 25 - Achieving Corporate Responsibility and Sustainability What Is Sustainability? Challenges in Managing Sustainability Getting Grounded: Product Footprinting Small or Large CR&S Efforts? Getting to Sustainability Chapter 26 - Entrepreneurship and Small Business Management Big Plans Finding Financing Managing Growth Buying a Business Corporate Ventures Entrepreneur Away Chapter 27 - Doing Well by Doing Good: Business Law and Ethics Society, Business, and the Law Business Law Rules and Regulations What Does This Mean to Managers? About Business Ethics Perennial Legal and Ethical Topics Governing the Corporation Act with Integrity |
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