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  #1  
7th January 2016, 04:59 PM
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Falconbury Mini Pharma MBA

I want to do Mini Pharma MBA course from the Falconbury so can you please provide me the details about the course contents of it?
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Banaras Hindu University (M Pharma, M Tech (Pharma), MS (Pharma) India
  #2  
7th January 2016, 05:00 PM
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Join Date: May 2012
Re: Falconbury Mini Pharma MBA

Falconbury is the Professional Training for the business of learning

Falconbury specialise in business and management training, legal training and executive education for individuals and teams across all types of organisations

It offers Pharma 'Mini-MBA' On-line Learning Programme

Course contents
The Pharma ‘Mini-MBA’ Distance Learning Programme


MODULE 1 - Introduction to Pharma

MODULE 2 - Strategy is the Key

MODULE 3 - Strategy in Practice in the Pharmaceutical Sector

MODULE 4 - Strategy in Practice in the Pharmaceutical Sector: Strategy for Deals
Mergers and Alliances
Partnering strategies

MODULE 5 - Managing Yourself and Others
Mastering Yourself
Mastering performance management
Communicate and motivate
Effective coaching
Tackling poor performers
Managing your team
Managing your time
Mastering meetings
How to be assertive, not aggressive

MODULE 6 - Learn to be a Leader
What is management
What is leadership
The leader as mentor
Decision making in leadership
Management and leadership… essentially a team effort

MODULE 7 - Leadership and Change in the Pharmaceutical Industry
Introduction: Leadership challenges in the Pharmaceutical Industry
Acquiring, managing and retaining talent in a competitive world
Employee engagement
Leading through uncertainty
The importance of corporate culture
Managing cultural change and transition
Developing leadership at every level
Learning and leadership: Self-awareness and self-development
Consider the following scenarios

MODULE 8 - Mastering Pharma Marketing: Introduction
How marketing works in pharmaceuticals
Pharmaceutical market research

MODULE 9 - Mastering Pharma Marketing: Marketing Strategies
Life-cycle Management
The importance of range extensions
Pricing
Pricing mechanisms and reimbursement

MODULE 10 - Mastering Pharma Marketing: Distribution, Promotional Activities and Codes of Practice
Distribution
The role of promotion
Codes of practice
Conclusions: How marketing applies to pharmaceuticals

MODULE 11 - Demystifying Finance: Accounting Principles and Practice
Finance makes the world go round
Analysing performance
External analysis
Review of accounting principles

MODULE 12 - Demystifying Finance: Budgeting and Decision-Making
Budgeting and management accounting
Costs
Computing future decisions

MODULE 13 - Demystifying Finance: Financial Management in the Pharma Industry
What is the drug industry all about?
Three simple statements – are there any problems?
MODULE 14 - Successful Negotiation Techniques and Tactics
Legal foundation for negotiation
Negotiation principles
The whole process
The negotiation

Previous customers include

Ario Pharma Ltd
AS Law
AstraZeneca
Bard Pharmaceuticals
Basem Abdallah
BUHLMANN LABORATORIES AG
CimArk SA
Clearly Gottlieb Steen & Hamilton
Deallus Group
Egis Pharmaceuticals PLC.
Fertin Pharma A/S
Fresenius SE & Co. KGaA
GE Healthcare Limited
Genzyme Therapeutics
Menarini Int. Operations Luxembourg SA
Mercury Pharma
Mitsubishi Tanabe Pharma Europe Ltd
Penn Pharma
Pharmaq AS
Recordati S.p.A.
Roche
Scorinis Law Offices
Shire Pharmaceuticals Ireland Ltd
Sunman Pharmaceuticals
TEVA UK Ltd
THOROGOOD PUBLISHING
University Medical Center Utrecht
VIB vzw
Vifor Pharma Ltd.
Xellia Pharmaceuticals


Contact Details:
Falconbury Ltd
10-12 Rivington Street
London
EC2A 3DU


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