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Old 30th March 2016, 03:35 PM
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Default Dove Soap Slogan

Hi I would like to know the details of the Dove Soap as well as other details of the Dove soap which is manufactures & marketed by Hindustan Unilever Ltd.?
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Old 30th March 2016, 03:38 PM
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Default Re: Dove Soap Slogan

Dove is an individual consideration brand possessed by Unilever beginning in the United Kingdom. Dove items are made in Argentina, Australia, Brazil, Canada, China, Germany, India, Indonesia, Israel, Ireland, Mexico, Netherlands, Pakistan, Philippines, South Africa, Thailand, Turkey and United States.

Tagline/ Slogan
For Soft Smooth Skin
¼ moisturising cream

Segment
Personal Health Care – Soap, Hair Care & Deodorants

Target Group

Targets women of all ages, shapes & sizes

Positioning
Dove is committed to help all women realise their personal beauty potential by creating products that deliver real care.

Strengths
1. Dove contains 1/4 moisturizing cream
2. Zero pH levels
3. Flagship product of HUL with strong brand awareness through advertising and branding
4. Promises not to leave any residue on the skin

Weaknesses
1. Highly priced for the Indian Market
2. Targets only the female segment

Opportunities
1. Can target male audience
2. Continuous innovation

Threats
1. Increased Competition in this market segment
2. Popular only in Metro cities
3. Only for higher income and upper middle class group

Competition
Competitors
1. Olay (Procter & Gamble)
2. Neutrogena (Johnson & Johnson’s)
3. Beirsdorf’s (Nivea)


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