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27th December 2015, 10:28 AM
Super Moderator
 
Join Date: May 2012
Re: Disadvantages of Social Media Marketing

I wanna tell you about the Disadvantages of Social Media Marketing as well as advantages of Social Media Marketing as you want.


Advantages and disadvantages of using social media;
Disadvantages include:

You will need to commit resources to managing your social media presence, responding to feedback and producing new content

It can be difficult to quantify the return on investment and the value of one channel over another

Ineffective use - for example, using the network to push for sales without engaging with customers, or failing to respond to negative feedback - may damage your reputation

1. Bad Branding

2. Commitment

3. Relevant content

4. Time

5. No short term ROI

6. The risk of negative comments


Business advantages of effective social media use include:

Compelling and relevant content will grab the attention of potential customers and increase brand visibility

You can deliver improved customer service and respond effectively to feedback

Customers can find you through new channels, generating more leads

Increased loyalty and advocacy from the customers you've connected with

You can respond almost instantly to industry developments and become heard in your
field

It can be much cheaper than traditional advertising and promotional activities

Social content can indirectly boost links to website content by appearing in universal search results, improving search traffic and online sales


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