CSVTU MBA Old Syllabus

Hello I want the syllabus of MBA of IV year of CSVTU for the year 2011 so kindly provide me the syllabus please????

[Quick Sam]

As you are asking for the syllabus of MBA IV year of CSVTU for the year 2011 so here I am attaching the pdf which contains the following things.


Sl. No. Board of Studies Subject Code Subject Periods Per Week Scheme of Examination Total Marks Credits
L T P ESE CT TA
1 Mgmt. 576411(76) Corporate Strategy(New) 3 1 0 80 10 10 100 4
2 Mgmt. 576412(76) Econometrics and Decision Science(New) 3 2 0 80 10 10 100 4
3 Mgmt. Codes are given in the list of electives Elective V (Major Sp I; Group I) 3 1 0 80 10 10 100 4
4 Mgmt. Elective VI (Major Sp I; Group II) 3 1 0 80 10 10 100 4
5 Mgmt. Elective VII (Major Sp II; Group I) 3 1 0 80 10 10 100 4
6 Mgmt. Elective VIII (Major Sp II; Group II) 3 1 0 80 10 10 100 4
7 Mgmt. Applied Elective Theory(New) 3 1 0 80 10 10 100 4
8 Mgmt. Applied Elective Lab 0 0 3 60 0 40 100 2
9 Mgmt. 576422(76) Major Project Report and Viva Voce 0 1 5 140 0 60 200 3
Total 21 9 8 760 70 170 1000 33
Syllabus of CSVTU for MBA IV year
SPECIALIZATION AND ELECTIVES V TO VIII FOR FOURTH SEM
Marketing Management
GROUP I 576431(76) Product and Brand Management (New)
576432(76) Rural and Agro Marketing (New)
576433(76) International Business Marketing (New)
GROUP II 576434(76) Internet and Social Media Marketing (New)
576435(76) Retail Management (New)
576436(76) Corporate Communications (New)

Finance Management
GROUP I 576441(76) Management of Working Capital (New)
576442(76) International Financial Management (New)
576443(76) Business Analysis and Valuation (New)
GROUP II 576444(76) Project Planning and Analysis (New)
576445(76) Banking and Insurance (New)
576446(76) Operations Research for Finance and Risk Analysis (New)

Human Resource Management
GROUP I 576451(76) Industrial Relations (New)
576452(76) Negotiation and Counseling (New)
576453(76) Strategic Human Resource Management (New)
GROUP II 576454(76) Industrial and Organizational Psychology (New)
576455(76) Emerging Issues in HR Management (New)
576456(76) Interpersonal Processes and Counseling Skills for Managers (New)

Systems Management
GROUP I 576461(76) Business Process Re-engineering and ERP (New)
576462(76) IT Enabled Services Management (New)
576463(76) Internet Security and Cyber Laws (New)
GROUP II 576464(76) Data Warehousing and Data Mining (New)
576465(76) Internet Marketing (New)
576466(76) Wireless Technologies and Convergence (New)

Production and Operations Management
GROUP I 576471(76) Supply Chain Management (New)
576472(76) Project Planning, Evaluation & Management (New)
576473(76) Six Sigma (New)
GROUP II 576474(76) Push and Pull Based Manufacturing Systems (New)
576475(76) Quality Management Systems (New)
576476(76) Manufacturing Strategy (New)

APPLIED ELECTIVES FOR FOURTH SEMESTER
Theory
Applied Electives
576481(76) Hospital Management (New)
576482(76) Travel and Tourism (New)
576483(76) Transport and Logistics (New)
576484(76) Insurance (New)
576485(76) Banking (New)
576486(76) Management of SME & Family Business (New)
576487(76) Media Management (New)
576488(76) Event Management (New)
576489(76) Advanced Corporate Communications (New)
576480(76) Sports Management (New)

a. A student can select any one of the above electives.
b. For each applied elective a student must take two papers, namely Applied Elective Theory and Applied Elective Lab.
c. An institute may offer to run the above electives through its own faculty or through faculty from outside.
d. At least a feasible number must register for a course to be offered by the institute. The feasible number is at the discretion of the institute.
e. The institutes must send its choice of Applied Electives within one month of the start of the semester.

APPLIED ELECTIVES FOR FOURTH SEMESTER
Practical
Applied Electives
576491(76) Hospital Management
576492(76) Travel and Tourism
576493(76) Transport and Logistics
576494(76) Insurance
576495(76) Banking
576496(76) Management of SME & Family Business
576497(76) Media Management
576498(76) Events Management
576499(76) Advanced Corporate Communications
576490(76) Sports Management

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI
MBA SEM IV 576411(76): CORPORATE STRATEGY (New)
CREDITS: 4 LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2 OBJECTIVES The objective of this course is to develop a holistic perspective of enterprise, critical from the point of view of the top executives. COURSE CONTENTS
UNIT I
 Strategic decision-making. Process of strategic management and levels at which strategy operates. Role of strategists. General vocabulary of SM: Vision, Mission, Objectives and Purpose.

UNIT II
 Environmental scanning techniques- ETOP, QUEST and SWOT (TOWS), Internal Appraisal – The internal environment, organizational capabilities in various functional areas and Strategic Advantage Profile, Methods and techniques used for organisational appraisal (Value chain analysis, Financial and non financial analysis, historical analysis, Industry standards and benchmarking, Balanced scorecard and key factor rating). Identification of Critical Success Factors (CSF).
 Strategic step application: Drucker’s theory of business, Blue ocean strategy, resource based view and dynamic view.

UNIT III
 Corporate level strategies-- Stability, Expansion, Retrenchment and Combination strategies, Corporate restructuring, Concept of Synergy, Mergers & Acquisitions, Corporate Restructuring
 Business level strategies—Porter’s framework of competitive strategies, Conditions, risks and benefits of Cost leadership, Differentiation and Focus strategies,
 Strategic Analysis and choice—Corporate level analysis (BCG, GE Ninecell, Hofer’s product market evolution and Shell Directional policy Matrix)
 Industry level analysis; Porter’s five forces model, Qualitative factors in strategic choice.

UNIT IV
 Strategy implementation: Resource allocation, Projects and Procedural issues. Organization structure and systems in strategy implementation.
 Operational and derived functional plans to implement strategy, Integration of functional plans.

UNIT V
 Strategic control and operational Control, Organizational systems and Techniques of strategic evaluation.


The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class. TEXT BOOKS
• Thompson & Arthur A and Others, Crafting and Executing Strategy, Tata McGraw Hill, 14th ed. 2006
• Pankaj Ghemawat: Strategy & The Business Landscape, Pearson Education Asia
• T. Wheelen and K. Rangarajan,”Concepts in Strategic Management and Business Policy”, Pearson Education
• Johnson & Scholes : Exploring Corporate Strategy 4th Prentice Hall India
• Grant, Contemporary Strategic Management Case Studies, 6ed, Wiley Publications.

REFERENCE BOOKS
• F.R. David,”Strategic Management”, Pearson Education
• Kazmi, Business Policy & Strategic Management 2nd Tata McGraw Hill
• Budhiraja S D, Athreya M B , Cases In Strategic management , Tata McGraw Hill
SUGGESTED READINGS
• Robert A and Lei Devid, Strategic Management’ Thomson 3rd ed.
• Kenichi Ohmae, The Mind of the Strategist, The Art of Japanese Business, Tata McGraw Hill Edition.
• Ranjan Das, Crafting the Strategy – Concepts and Cases in Strategic Management, Tata McGraw Hill, 1/e.


Contact details:
Chhattisgarh Swami Vivekanand Technical University
North Park Avenue, Sector 8,
Bhilai, Chhattisgarh 490009
Phone: 0788 226 1311

For more details I am attaching the pdf file.