CRM Project Report for MBA

Hi I would like to have a project report prepared on the Customer Relationship Management for the Master in Business Administration program?

[Kiran Chandar]

The CRM is a innovative technique in marketing where the marketer tries to build up long term relationship with the customers to extend them as life time customers. CRM aims to make the customer climb up the ladder of faithfulness.

The project on the Customer Relationship Management for an MBA project comprises of the following:

Aims of CRM,

“Why customer relationship management”,

Database for customer information,

Improvement in customer retention and loyalty,

Ways to keep customers,

Information technology developments used to serve customers,

CRM in industry, How introduce CRM in company,

Objectives of Customer Relationship Management,

Limitations of Customer Relationship Management,

Identify Differentiating customers,

Most valuable customers,

Interacting with customer,

Customer relationship management is effective tool,

Identify and maintain relationship with customers,

Feedback from customers,

Services according to customer

Please find a file attached on the CRM project where in the topics mentioned above have been explained in detail.

here is the attachment