Crm mba

I want to do MBA Customer Relationship Management CRM program in Amity University so can you provide me the details of the program?

[Rajkumar Agarwal]

Amity University offers MBA (Customer Relationship Management CRM & Marketing) of duration 2 years.

MBA (CRM & Marketing) –

The course has been designed keeping in view the increasing demand from the industry for marketing professionals equipped with understanding of CRM.

Amity Centre for CRM offers a two Year full-time MBA in CRM & Marketing.

Duration – 2 years

Eligibility-

For NS (Non Sponsored) category –

Min. 50% marks in Graduation with min. MAT score – 600, Or CAT/XAT - 80 percentile, Or NMAT - 60 percentile, Or GMAT score – 500, Or Amity Written Test on the day of Interview.

For S (Sponsored) category –

Min. 50% marks in Graduation with MAT Score- 550, Or CAT/XAT - 70 percentile Or NMAT - 50 percentile Or GMAT Score - 450 , Or Amity Written Test on the day of Interview.

Course Structure-

Semester -I

Principles of Management
Financial Management
Marketing Management
Quantitative application in Management
Human Resources Management (OB+HR)
STEPPS

Semester -II

Market Research
Business Strategy
IT Applications in Business MIS
Global Business Management
Business Communication
STEPPS

Semester -III

Consumer Behaviour
Services Marketing
Integrated Marketing Communication
Brand Management
Customer Relations Management (Part-I)

Semester -IV

Sales Management
Customer Relations Management Part-II
Direct Marketing
Retail & Supply Chain Management
Technology in CRM
Dissertation

Contact-

Amity Campus, Sector 44
Noida- 201303.

Amity Helpline: Monday to Saturday (9:00 am to 1:30 pm) or (2:15 pm to 6:00 pm)
1800-11-00-00 (Toll Free)