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  #1  
24th November 2015, 12:34 PM
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CRM Classes

Hello sir I want to apply for Customer Relationship Management (CRM) Certificate at DePaul University so would you please tell me about this course?
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  #2  
24th November 2015, 12:35 PM
Super Moderator
 
Join Date: May 2012
Re: CRM Classes

DePaul University was founded in 1898, it is a private university and it has two main campuses are located in Lincoln Park and the Loop.

CRM is a strategic methodology that recognizes customers as the core of the business

This is a 5-week certificate program

The course is designed for individuals at any level in Marketing and Sales or non-marketing professionals interested in understanding how they affect or are affected by CRM practices.

Syllabus

Week 1
Topics Covered

Participant introductions and objectives
Program overview
Introduction to CRM theory
Brief history of CRM development
Organization implications including value chain incorporation

Class Work

Case introductions and approaches
Assignment logistics

Week 2
Topics Covered

Data capture
Data management
Data transformation into knowledge
Technology considerations, approaches and challenges

Class Work

Participant interaction with topics discussion

Week 3
Topics Covered

CRM marketing strategy
CRM marketing communication and automation

Class Work

Case 1 discussion
Participant interaction with topics discussion

Week 4
Topics Covered

CRM project management
CRM sales strategy

Class Work

Case 2 discussion
Participant interaction with topics discussion

Week 5
Topics Covered

Privacy and ethical considerations

Class Work

Case 3 discussion
General topic question discussion
CRM topics recap and open discussion
Summary and closing remarks

Class Size:
More then 20 students

Registration fees- $75

Address:
DePaul University
Chicago, Illinois, United States


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