Corporate Citizenship

Hello sir I am here as I want to know the Benefits of Corporate Citizenship so will you please tell me the Benefits??

[Pathak]

Corporate citizenship is the extent to which businesses are socially responsible for meeting legal, ethical and economic responsibilities placed on them by shareholders.

The aim is for businesses to create higher standards of living and quality of life in the communities in which they operate, while still preserving profitability for stakeholders.

Fun Town defines corporate citizenship as corporate community relations. The definition might have a slightly larger definition of citizens depending upon where a company conducts business. For example, a global company would refer to their community as the entire world.

Fun Town shows their commitment to corporate citizenship by:

-Hiring disabled and individuals who need work by supporting a diverse workforce
-Supporting non-profits in helping community members find jobs, keep towns clean and donate to charities across the nation
-Provide accessibility to community stakeholders through installing handicap entrances, ride restraints, holding open door meetings and asking for customer feedback daily

Benefits of Corporate Citizenship

-Excellent employee relations by increasing company morale, participation, productivity and retainment: Fun Town accomplishes this by treating their employees and community ethically. In fact, Fun Town is smart enough to realize that their employees are the community and look for ways to have them act as ambassadors throughout the town.

For instance, employees are participating in numerous charity events, such as Habitat for Humanity, donating to local food pantries and providing engineering workshops on ride design to area high schools.

-Improved customer relations by treating their customers ethically and listening to their wants, needs and feedback: Fun Town conducts constant surveys in their park and in town to find out consumer opinions.

They also offer customer appreciation days with 'throwback' park prices to $10 to enter the park.

-Enhanced marketing occurs because customers are more receptive to ethical companies and their products: Fun Town has an excellent corporate image, which results in customers preferring their park over competitors.