Chandigarh University MFA

Hello sir, I am Sudarshan Jogi. I am from Chandigarh. I want you to help me by providing me some information about the syllabus of MFA Applied Art of Chandigarh University. Can you help me?

[Kiran Chandar]

As you have asked about the syllabus of MFA Applied Art of Chandigarh university, I am giving you some information about it
PRACTICAL SUBJECTS-M.F.A. -PREVIOUS YEAR (Applied Art)

1. Visualization:- Visual communication for appropriate media to a variety of consumer’s
products/services.
Assignments:- Execution of TWO advertising Campaigns on consumer’s product or Institutional (Service
or Social) related with any of the appropriate medias including Print, Television, Film etc. and in various
techniques available.
(Minimum submission for specified evens is 10 art works with 50 roughs of each work)
2. Opt any one of the following.
(Important:- Subject opted in MFA 1st Year will continue in MF 2nd year also)
A) Graphics Design:- Creation of images for visual communication. Advance study and exercises in
designing of symbol, logotype, brand name, creation of icons, knowledge of information Graphics etc.
Assignments:- Execution of Graphic Design for TWO Specified events related with any of the appropriate
medias including print, Television, and film etc. and in various techniques available.
(Minimum submission for specified evens is 10 art works with 50 roughs of each work)
B) Illustration:- Advance study in illustration for Graphic expression. Emphasis on forming of individual
style of creating illustration, cartooning/caricature, etc.
Assignments:- Illustrate any TWO of the publications such as Children storybook or Educational book
related with any of the appropriate medias including Print and in various techniques available.
(Minimum submission-Two 12 pages illustrated book)
C) Out-door Publicity:- Knowledge of various methods of Out-door publicity like Exhibition design and
display, Kiosks, Posters, Hoardings, Transit ads, Signage, Packaging, etc.
Assignments:- Execution of layout design and models for TWO specified events related with Stall display,
Shop window display, Exhibition designs along with kiosks, neon signs, glow signs etc. related with various
out door medias and in various techniques available.
(Minimum submission for specified evens is 10 Art works with 50 roughs of each work).

THEORY SUBJECTS –M.F.A.- PREVIOUS YEAR (Applied Art)
Campaign Planning objectives and basic principals:-
Campaigns Objectives, Factors Influencing the Planning of Advertising Campaign. The Selling Methods,
Campaigning for New Products etc:-
Introduction of advertising and Marketing research:-

Define advertising, Types of Advertising, the Advertising and Advertising Agency, Budget, The Media
Venders, The Target Audience, The Age of Print, the Industrial Revolution and emergence of Consumer
Society, Modern Advertising Agencies, Science and Creativity, Interactive Advertising, Integrated
Marketing, Communication, Globalization, Consumer Power, Relationship, Marketing and
Customization.


Chandigarh university MFA syllabus







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