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  #2  
17th November 2015, 12:06 PM
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Re: Brand Management Anna University Question Papers

Hii Buddy , Here I am Searching for Anna University Chennai , M.B.A Finance Brand management Previous year Question paper , Will you plz provide me for same ?
  #3  
17th November 2015, 12:09 PM
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Join Date: Apr 2013
Re: Brand Management Anna University Question Papers

Friend , On your Asking ,I am providing you Previous year M.B.A Finance Brand management Question paper of Anna University Chennai , Have a Look :

1. Define branding.

2. Define family brand.

3. Define brand vision.

4. Define brand audit.

5. What is brand loyalty?

6. Who is brand ambassador?

7. What is brand rejuvenation?

8. What is co-branding?

9. What is brand extension?

10. What is brand resonance?

PART B — (5 × 16 = 80 Marks)

11. (a) What are the functions of a brand? Explain the various types of brands. [Marks 16]
Or
(b) Discuss the advantages and disadvantages of co-branding. [Marks 16]

12. (a) Elaborate the steps in strategic brand management process. [Marks 16]
Or
(b) What are the guidelines for brand positioning? How do you define and
establish brand values? [Marks 16]

13. (a) Explain the various facets of brand loyalty programmers. [Marks 16]
Or
(b) Pick a brand. Assess the extent to which the brand is achieving the
various benefits through celebrities. [Marks 16]

14. (a) How do customers evaluate brand extensions? Explain how to evaluate
brand extension opportunities. [Marks 16]
Or
(b) Explain various ways through which brands can be reinforced and
revitalized. [Marks 16]

15. (a) What is customer based brand equity (CBBE) model? Explain the sources
of brand equity. [Marks 16]

Anna University Chennai Administration M.B.A Finance Brand management Question paper



Here I am uploading pdf file For Whole Previous year Anna University Chennai Administration M.B.A Finance Brand management Question paper;


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