BBA Course In Ravenshaw University

I have completed 12th class with Commerce stream and want to take admission in Ravenshaw University . Will you please provide the BBA Course syllabus for an idea ?

[Quick Sam]

Ravenshaw University was established in the year 1868.It is located at Cuttack, Odisha, India . It is affiliated to UGC .

It offers three year duration BBA course .

First Semester
Business Communication-I
Business Organization and Management-I
Pass Papers
Business Economics-I
Business Statistics-I
Business Law-I
Marketing Management-I
Financial Accounting-I
Computer for Management-I (Theory)
Computer for Management-I (Practical)

Second Semester
Business Communication-II
Business Organization and Management-II
Pass Papers
Business Economics-II
Business Statistics-II
Business Law-II
Marketing Management-II
Financial Accounting-II
Computer for Management-II (Theory)
Computer for Management-II (Practical)

Third Semester
Management Information
System-I (Theory)
Management Information
System-I (Practical)
Indian Society & Culture-I
Pass Papers
Quantitative Methods-I
Organization Behavior and
Business Ethics-I
Honors Papers
Production and Operation
Management-I
Human Resource
Management-I
Financial Management-I
Cost and Management
Accounting-I

Fourth Semester
Management Information
System-II (Theory)
Management Information
System-II (Practical)
Indian Society & Culture-II
Pass Papers
Quantitative Methods-II
Organization Behavior and
Business Ethics-II
Honors Papers
Production and Operation
Management-II
Human Resource
Management-II
Financial Management-II
Cost and Management
Accounting-II

Ravenshaw University BBA Course syllabus
UNIT-1
Introduction to Communication:
Meaning, definition and purpose of communication; various forms of communication;
process of communication; barriers to communication; principles of effective
communication; organizational communication.
UNIT-2
Foundations of Business Communication:
Achieving Success through effective business communication; Communicating in terms
& mastering listening and non-verbal Communication skills; Intercultural
Communication.
UNIT-3
Applying the three-step writing process:
Planning business messages; Writing business messages; Completing business
messages.
Recommended Book : Business Communication Today – Bovee, Thill, Schatzman
Department of Business Administration, Ravenshaw University, Cuttack. 6
UNIT-1
Introduction to business: Meaning and nature of business; objectives of business;
essentials of a successful business; qualities of a successful businessman.
Forms of business organization: Meaning; characteristics of an ideal form of
business organization. Sole Trader: meaning; features; merits and demerits.
Partnership: meaning; characteristics; kinds of partners; partnership deed; advantages
and disadvantages of partnership form of business organization; dissolution of
partnership firms.
UNIT-2
Joint Stock Company: Meaning and definition; characteristics; kinds of companies;
distinction between private and public company; merits and demerits of company form
of business organization; promotion and incorporation of a joint stock company.
UNIT-3
Capital of a company: share capital; shares and kinds of shares; debentures:
meaning and types of debentures; difference between shares and debentures.
Recommended Books:
1.Principles of Management: R. K. Sharma & S. K. Gupta (Kalyani)
2.Principles of Management: L. M. Prasad ( S.Chand & Co.)
3.Business Organisation and Management: D P Jain (Vrinda)
4. Principles of Management: Neeru Vasishth (Taxmann)
UNIT-1
Introduction to Economics; Demand Analysis for Decision-making: - Determinants of
Demand - Law of Demand - Elasticities of Demand - Demand estimation - Demand
forecasting - Utility analysis and consumers equilibrium. Production Analysis: - Law of
Returns - Laws of Returns to scale - Empirical Production Function and producers
equilibrium.
UNIT-2
Cost Analysis: - Short run cost functions - Long run cost functions - Economies and Diseconomies
of scale. Break-even Analysis; Pricing Strategies; Pricing under Different
Market Structures: - Perfect Competition - Monopoly - Monopolistic Competition -
Oligopoly
UNIT-3
Overview - How do we measure an Economy’s progress ? Fundamentals of macroeconomic
models - The classical approach, The keynesian Approach; Business
fluctuations - What and why ? Inflation - causes and cures; The twin traps - Inflation
and unemployment; . Money-Nature, function and creation of money.; Banking -
creation and control of credit and role of monetary policy.
Recommended Books:
1.Macroeconomics: Sappiro E. (TMG)
2.Managerial Economics: Peterson AND Lewis (PHI)
3.Principles of Microeconomics: H L Ahuja (S Chand)
4.Managerial Economics: P L Meheta (KP)
5.Managerial Economics: Maheswari (HPH)
6.Managerial Economics: Damodaran (Oxford)
7.Intrnatioanl Economics: H G Manuur (Vikas)
8. Business Environment: P K Dhar (KP)
9. Money, Banking, International Trade & Public Finance: D M Mithani (HPH)
10. Indian Economy its Growing Dimensions: P K Dhar (KP)
11. Principles of Economics: Bhutani (Taxmann’s)
UNIT-1
Introduction: Meaning and definitions of statistics; importance of statistics in business;
limitations of statistics; types of data, collection of data; classification and tabulation of
Data; graphic and diagrammatic presentation of Data.
UNIT-2
Measures of Central Tendency: Introduction; The Arithmetic Mean; The Median; The
Mode; comparison between mean, median and mode; The geometric Mean; The
Harmonic Mean.
Measures of Dispersion: Introduction; The Range; The Quartile Deviation; The Mean
Deviation; The Standard Deviation; Coefficient of Variation.
UNIT-3
Skewness, Moments and Kurtosis: Introduction, Skewness; Measures of Skewness;
Moments; Kurtosis.
Probability: Introduction; Basic terminology in Probability; three types of Probability;
Probability Axioms; Probability under conditions of statistical independence and
dependence; Bayes’ Theorem.
Recommended Books:
1.Statistics for Management: Lavin & Rubbin (PHI)
2.Statistical Methods: S.P. Gupta (Sultan Chand)
3.Business Statistics: G C Beri (TMH)
4.Business Statistics: D R Agarwal (Vrinda)
5.Fundaments of Statistics: S C Gupta (HPH)
6. Business Statistics: Patri and Patri (KP)
UNIT-1
Law of contract (1872): Nature of contract, Classification; Offer and acceptance;
Capacity of Parties; Free consent.
UNIT-2
Law of contract (1872): Consideration; legality of object; Agreement declared void;
Performance of contract; Remedies for breach of contract.
UNIT-3
Special Contracts: Indemnity and Guarantee; Bailment and Pledge.
Recommended Books:
1.Mercantile Law: N. D. Kapoor
2.Business Regulatory Framework: Garg, Sareen, Sharma, Chawla (KP)
3.Business Law: Avtar Singh
4.Company Law : Avtar Singh.
5.Mercantile Law : M. C. Kuchhal (VIKAS)
6.Business Law: L M Powel, S Kumar (Vrinda)
7. Business and Corporate Laws: V S Datey (Taxmann’s)
UNIT-1
Introduction: Marketing concepts; selling vs. marketing; marketing mix; marketing
environment; Importance of marketing. Market segmentation: Concept; Importance;
Bases for market segmentation.
UNIT-2
Product: Concept; Product planning and development; Product life cycle; Product line
and product mix. Brand: Understanding a brand; Brand attributes. Packaging- Role
and function.
UNIT-3
Price: Methods of pricing; Factors influencing pricing decision; Pricing cues;
Importance. Place: Functions of channel intermediaries; Types of distribution channels;
Factors affecting choice of distribution channel; Retailing-Types of retail formats.
Recommended Books:
1.Marketing Management: C. N. Sontaki ( Kalyani )
2.Marketing Management: Ramaswamy – Namkumari
3.Marketing Management: Philip Kotler (PHI )
4.Sales and Marketing Management: Candilf and still
5.Marketing Management: W. Stanton et. al.
6.Marketing Management: Dutta and Dutta ( Vrinda)
7.Marketing Management: S A Sherlekar (HPH)
Contact Details :
Ravenshaw University
Ravenshaw University Campus, Cuttack, Odisha 753003
For detailed syllabus , here is the attachment;