All India Management Association Quiz

I want the sample National Management Quiz (NMQ) questions of All India Management Association (AIMA) so can you provide me?

[pawan]

Ok, I am providing you the sample National Management Quiz (NMQ) questions of All India Management Association (AIMA)

National Management Quiz (NMQ) questions

Q Which management guru with a background in medicine wrote a book called the "Mechanism of Mind"?
A Edward De Bono

Q Top Gear, launched recently by Worldwide Media Ltd., is a joint venture between Bennett Coleman & Co Ltd. and which organization / company?
A BBC Worldwide (Since its inception in 1993, Top Gear is one of UK's leading auto magazines)

Q Which famous publication devised the Big Mac Index?
A The Economist

Q Retail giant Wal-Mart is known for its worldwide strategy of EDLP. Expand EDLP.
A Every Day Lower Prices

Q Which management guru became known for his pioneering research on national and organisational cultures?
A Gert Hofstede

Q Which clothing brand was the first to introduce the concept of fashion store by day and bar by night in India?
A Provogue

Q Which Indian company has a customer relationship programme called Passport Programme?
A Hero Honda

Q Which company employees hundreds of thousands of American teenagers to popularise a new launch?
A P&G

Q Which company organises a Challenge Bibendum car show?
A Michelin

Q Project Tejasvani is an initiative by which company to empower its women employees?
A Tata Steel

Q Which tech (net) company organises a Codejam Competiton to find the best programming talent?
A Google

Q Which billionaire is associated with the Open Society Institute which donates large sums to various organisations the world?
A George Soros

Q Which new advertising methodology was used by Sony to promote its show ‘Jassi Jaisi Koi Nahin’ at Mumbai in November 2003?
A 'Flash mob' where a few dozen people converged at Apna Bazar and chanted ‘Jassi Jaisi Koi Nahin’.

Q In 2003, which brand had created an advertisement character called Terry Tate?
A Reebok

Q As the net gathered momentum, Jack Welch asserted that there should be a new G.E. way. He named it dyb.com. What does it stand for?
A ‘destroy your business’ i.e. blow the damn thing up before the competition does.

Q “Nuts – Crazy Recipe for Business and Personal Success” (by Keven and Jackie Freiberg) is about which company ?
A Southwest Airlines

Contact-

All India Management Association (AIMA)
Management House
14 Institutional Area, Lodi Road
New Delhi - 110003
Ph: +91 11-24645100 Extn: 241