#1
11th March 2013, 12:05 PM
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Alagappa MBA Syllabus
Hey can you provide me MBA syllabus of Alagappa university.
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#2
12th March 2013, 12:15 PM
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Re: Alagappa MBA Syllabus
Alagappa University is recognized by the UGC, Government of India. Alagappa university MBA Syllabus 2013:- Semester I:- Managerial Economics Management Concepts Business Environment Financial Accounting Organizational Behavior Comprehensive Viva I Information Technology for Business Semester II:- Business Law Financial Management Business Research Methods Marketing Management Human Resource Management Production and Operations Management Comprehensive Viva – II Quantitative Methods Semester III:- Management Control & Information System Strategic Management Comprehensive Viva III Summer Project Report Elective I Elective II Elective III Elective IV Elective V Semester IV:- Project Planning & Management System Dynamics Comprehensive Viva - IV Elective I Elective II Elective III Elective IV Elective V Address: The Registrar Alagappa University Karaikudi - 630 003 Tel : 04565 - 226001 Fax : 04565 - 225525 E-mail : registraralagappauniv@gmail.com Map: [MAP]https://maps.google.co.in/maps?q=Ala...15000&t=m&z=17[/MAP] |
#3
21st May 2015, 10:39 AM
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Re: Alagappa MBA Syllabus
Hi I am the student of MBA of Alagappa University so provide me the syllabus of MBA of this University?
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#4
21st May 2015, 10:43 AM
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Re: Alagappa MBA Syllabus
Alagappa University is located in the Karaikudi, Sivaganga District in Tamil Nadu, India. It was established in 1985. It is approved by UGC. Alagappa University MBA Syllabus Group A : Human Resource Industrial Relations Management Alagappa University MBA Syllabus UNIT 1 Constitution of India – Salient features – Fundamental rights and directive principles of State policy – Labour movement – Concept of labour movement and Union Organization – Trade union movement and various phases of the movement – Trade unions and economic development. UNIT 2 Development of Trade Unionism in India – Historical retrospect – Central organization of workers in India – Role of internal trade union – Inter and intra union rivalries – Union recognition – International Labour Movement: ICFTU – WFTU – ILO – History, objective and functions – Convention and recommendations. UNIT 3 Concept of Industrial Relations – Social obligations of industry – Role of government employers and the unions in industrial relations – Industrial relations machinery – Joint consultation – Works committee – Negotiation: Types of Negotiations – Conciliations – Adjudication, voluntary arbitration – Workers participation in industry – Grievance procedure. UNIT 4 Process of collective bargaining – Problems and prospects – Bipartism in agreements – Code of conduct and code of discipline – Wage boards – Reports of wage boards – Management of strikes and lockouts. UNIT 5 Employee safety programme – Types of safety organization – Safety committee – Ergonomics – Damage control and system, safety. UNIT 6 Employee communication – House journals – Notice boards suggestion schemes – upward communication, personnel counselling and mental health – educational and social development – modern trends – employee education. REFERENCE 1. Bhagoliwal T N, Personnel Management and Industrial Relations, Agra Publishers, Agra. 2. Arun Monappa, Industrial Relations, Tata McGraw Hill, New Delhi. 3. Michael V P,HRM and Human Relations, Himalaya Book House, Mumbai. LABOUR LEGISLATIONS - I UNIT 1 Factories Act, 1948: Provision’s relating to health, safety, welfare, working hours, leave etc., of workers approval – Licensing and registration of factories, manager and occupier – Their obligations under the Act, powers of the authorities under the Act, Penalty provisions. UNIT 2 Workmen’s Compensation Act, 1923: Employer’s liability for compensation, amount of compensation method of calculating wages – Review – distribution of compensation – Remedies of employer against stranger – Returns as to compensation – Commission for workmen’s compensation. UNIT 3 Industrial Dispute Act, 1947: Industrial dispute – Authorities for settlement of industrial disputes – Reference of industrial disputes – Procedures – Power and duties of authorities, settlement and strikes – Lock-out – Lay-off – Retrenchment – Transfer and closure – Unfair labour practices – Miscellaneous provision offences by companies, conditions of service to remain unchanged under certain circumstances, etc. UNIT 4 Shops and Establishments Act, 1947: Definitions – Sailent provisions – Powers of the authorities. UNIT 5 Employee’s State Insurance Act, 1948: Registration of Factories and Establishments, the employee’s State Insurance Corporation, Standing Committee and Medical Benefit Council, provisions relating to contributions – Inspectors – Their functions and disputes and claims – Offences and penalties – Miscellaneous provisions. UNIT 6 Employees Provident Fund and Msicellaneous Provisions Act, 1952: Employees provident fund and other schemes – Determination and recovery of money due from employer, appointment of inspectors and their duties – Provisions relating to transfer of accounts and liability in case of transfer of establishment exemption under the Act – Count’s power under the act. REFERENCE : 1. Bare Acts 2. Kapoor N D, Industrial Law 3. Shukla M C, Industrial Law TRAINING AND DEVELOPMENT UNIT 1 Training: Meaning – Definition – Need – Objectives – Difference among education, training and development – Levels of Training: Individual, operational and organizational levels. UNIT 2 Training Organisation: Need assessment of Training- Organisational structure of training organizations – Training in manufacturing and service organizations – Duties and responsibilities of training managers – Selection of trainers: Internal and external. UNIT 3 Employees Training: Meaning – Need – Areas of training: Knowledge, skill, attitude – Methods of training: On the job – Off the job. UNIT 4 Executive Development Programmes: Meaning – Need – Methods of evaluation of effectiveness of training and development programmes. UNIT 5 Evaluation of Training: Evaluation of training and development programs – Concept of return on investment and cost benefit analysis – Current practices in assessing training and development. UNIT 6 Training and Development in India: Government policy on training – Training Institutes in India – Management Associations – Development programmes in Public and Private Sector organization. REFERENCES 1. Sikula A F, Personnel Administration and Human Resource Development, John Wiley and Sons, New York. 2. Ahmed Abad, Management and Organisational Development, Rachana Prakashan, New Delhi. 3. Memoria C B, Personnel Management, Himalaya Publishing House, Mumbai. 4. Larney M C & William J, Management Training: Cases and Principles, Richad D Irwin, Illinois. 5. Rudra Baswaraj, Personnel Administration Practice in India, Vaikunta Lal Mehta Inst. of Co-op. Management, Pune. Group B – Marketing MARKETING OF SERVICES UNIT 1 Services: Concept of Services- Definition, characteristics, classification – Service Vs Product – Essentials of Service Marketing- Services Market Segmentation: Meaning – Process – Bases and purpose of market segmentation- Vision and Mission in Service Marketing – Service Marketing planning process. UNIT 2 Services Positioning and Differentiation: Evolution of positioning – Positioning and services – Levels of positioning – Process of positioning – Importance of positioning- Considerations in Positioning – Re-positioning. UNIT 3 Services Marketing Mix: Marketing mix elements – The 7Ps- Service Product – Pricing the service – Service location and channels – Promotion and communication of services – Processes – Physical evidence – Developing a marketing mix strategy- Marketing strategy formulation – Resource allocation and monitoring – Marketing planning and services. UNIT 4 Customer-focused Services: Customer Expectations of service product- Service quality and marketing – Intangibles in Intangibles- Improving service quality – Customer retention - Relationship Marketing in Service Marketing. UNIT 5 Experiential Services Marketing: Tourism Service marketing – Hotel Service marketing –– Hospital services marketing- Education service marketing- Entertainment/Recreational Service Marketing. UNIT 6 Encounter Services Marketing: Bank marketing – Insurance marketing –– Telecommunication services marketing – Consultancy services marketing – Transport Service Marketing. REFERENCES 1. Lovelock, and Wirtz, Services Marketing, Prentice Hall, 2010. 2. Adrian Payne, Services Marketing, PHI, 1993. 3. Helen Woodruffe, Services Marketing, Macmillan, 1995. 4. Jha S.M, Services Marketing, Himalaya, 2002. 5. Sinha P.K and Sahoo S.C, Services Marketing, Himalaya. 6. Ravishankar, Services Marketing, Lalvani. 7. Valarie Zeithaml, et al, Services Marketing, McGraw hill, 2004. For more details here is the attachment Contact details Alagappa University College Road, Alagappa Puram, Karaikudi, Tamil Nadu 630003 04565 226 250 Map location [MAP]https://maps.google.co.in/maps?q=Alagappa+University&hl=en&ll=10.081093,78.7 9622&spn=0.006972,0.009892&sll=41.998539,-87.653131&sspn=0.010525,0.019784&t=m&z=16&iwloc=A[/MAP] |
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