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  #2  
7th October 2014, 11:15 AM
Super Moderator
 
Join Date: Apr 2013
Re: Advertising Courses Mumbai University

As you want to know about Advertising Course of Mumbai university, so here I want to tell you that in Bachelor Of Mass Communication, advertising is the individual subject of this.

Here I am giving you the syllabus of Bachelor Of Mass Communication, in this you can get knowledge about advertising course:

Year I (Sem. I)
Subjects of Study

Effective Communication Skills I

Fundamentals of Mass Communication

Introduction to Computers

Landmarks to 20th Century World History

Introduction to Sociology

Economics

Sem. II
Effective Communication Skills II

Political Concepts and Indian Political Systems

Principles of Marketing

Introduction to Psychology

Principles of Management

Introduction to Literature in English

Year II (Sem. III)
Introduction to Advertising

Introduction to Journalism

Introduction to Public Relations

Introduction to Media Studies

Introduction to Culture Studies

Introduction to Creative Writing

Year II (Sem. IV)
Mass Media Research

Organisational Behaviour

Understanding Cinema

Radio and Television

Advance Computers

Print Production and Photography

ADVERTISING (Specialisation)

Year III (Sem. V)
Advertising in Contemporary Society

Copy writing

Advertising Design

Consumer Behaviour

Media Planning and Buying

Brand Building

Reporting

Editing

Feature and Opinion

Journalism and Public Opinion

Indian Regional Journalism

Niche and Magazine Journalism I

Year III (Sem. VI)
Advertising and Marketing Research

Legal Environment and Advertising Ethics

Financial Management for Marketing and Advertising

Agency Management

The Principal and Practice of Direct Marketing

Contemporary Issues

JOURNALISM (Specialisation)

Press Laws and Ethics

Broadcast Journalism

Niche Journalism I

Internet and Issue in the Global Media

News Media Management

Contemporary Issues
  #3  
12th January 2016, 08:42 AM
Unregistered
Guest
 
Re: Advertising Courses Mumbai University

Hello sir I want to do Advertising Course from Mumbai University so here can you please give me details ?
  #4  
12th January 2016, 08:42 AM
Super Moderator
 
Join Date: Apr 2013
Re: Advertising Courses Mumbai University

Hey as Advertising has been always worked as a catalyst to create a demand to market a product. Growth in business has lead to a consecutive boom in the advertising industry as well.

As per my idea there is a pearl academy in mumbai which is autonomous to mumbai university which offers advertising course


Job Prospects:
There are opportunities in advertising and specialist agencies, creative and client servicing, media planning, direct marketing, digital marketing & promotions in varied mass media houses, corporate in house advertising and communication departments, production houses and the entertainment industry.
Eligibility
Candidate must be graduate in any discipline from a recognized university

Total Fees

9,60,000
Address:
Pearl Academy,
SM Center ,
Andheri Kurla Road,
Opposite Marol Metro Station,
Andheri (East) Mumbai,
Andheri East, Mumbai,
Maharashtra, India- 400059


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