Question:
Tell me that how use Clients Use Harris Poll EquiTrend for Business Decision-Making?
Answer:
You want to know procedure to use Clients Use Harris Poll EquiTrend for Business Decision-Making so is its process:
Brand Equity used as one overall metric to measure and monitor brand and competitive brand health over time and with a rich historical data set
Assess targets for acquisition using real-world validated, time tested measures of brand health and brand equity
Used as foundation for new brand tracking program
Evaluate potential relationships, such as co-branding (e.g., Master Card & PGA Tour) or cause-related marketing (e.g., St. Jude & Target Stores)
Prepare for entry into a new market by assessing the current competitive landscape and historical trends in the market
For organizations with limited budget, Harris Poll EquiTrend is a cost-effective, time-tested and academically vetted annual assessment of brand health
Benchmark your brand against “premier” brands in other industries or categories—more than 1500 brands across more than 120 industries are surveyed
Used with current tracking to round out competitive landscape
Assess the impact of your advertising and marketing campaigns
Identify which groups have the most “goodwill” towards your brand, or a competitor’s brand by breaking down the data by 28 demographic segments