Question: Is there is MBA merchandising related courses in Annamalai University? Tell me some detail of that.
Ans:
As you are asking for syllabus so this is the merchandising in MBA course content at Annamalai University.
Here I am providing you complete course curriculum of MBA.
First Year –
Principles in Retailing
Business Communication
Quantitative Techniques for Retail
Computer in Retail Management
Retail Marketing Management
Retail Managerial Finance
Legal Environment
Strategy Policy and Planning for Retail
Second Year –
Supply Chain and Merchandise Management
Buying and Merchandising
Consumer Behaviour
Product and Brand Management
Culture and Communication