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27th November 2015, 04:49 PM
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Join Date: Apr 2013
Re: What do you learn in business school

Alliance University is counted among the top universities in India

The MBA course offered at the Alliance School of Business is ranked among the top MBA colleges in the country.

The Master of Business Administration (MBA) course offered by Alliance School of Business, Alliance University, is the flagship course of the School and is accredited by the International Assembly for Collegiate Business Education (IACBE), USA—

Course Duration
Fulltime; Two years


Learning Methodology
Interactive lectures
Case study analysis
Classroom projects and exercises
Class simulations and games
Group presentations
Analysis of contemporary articles from refereed journals
Field projects and company visits
Expert and guest lectures
Activity labs

Course Structure:
Marketing MBA
Year 1
Semester 1

Economic Analysis for Business Decisions
Business Statistics
Management Science
Communication and Interpersonal Skills
Financial Reporting and Cost Control
Corporate Finance
Marketing Management
Marketing Strategy for Competitive Advantage
Leadership and Organizational Behavior
Human Capital Management and Audit
Operations Management

Semester 2
Macroeconomic Environment and Policy
Research Methodology
Leadership Development
Managing Innovation and Technology
Marketing of Services
Marketing Research and Decision Models
Industry Internship Program

Year 2
Semester 3

International Business
Entrepreneurship and New Venture Creation
Business Ethics and Corporate Social Responsibility
Professional Development
Integrated Marketing Communication
Product and Brand Management
Consumer Behavior and Social Media Usage
Retail Management
Sales and Channel Management

Semester 4
Business Law
Strategic Management
Business Marketing
Global Marketing
Dissertation


Finance MBA
Year 1
Semester 1

Economic Analysis for Business Decisions
Business Statistics
Management Science
Communication and Interpersonal Skills
Financial Reporting and Cost Control
Corporate Finance
Marketing Management
Marketing Strategy for Competitive Advantage
Leadership and Organizational Behavior
Human Capital Management and Audit
Operations Management

Semester 2
Macroeconomic Environment and Policy
Research Methodology
Leadership Development
Managing Innovation and Technology
Financial Statement Analysis and Performance Measurement
Security Analysis and Portfolio Management
Industry Internship Program

Year 2
Semester 3

International Business
Entrepreneurship and New Venture Creation
Business Ethics and Corporate Social Responsibility
Professional Development
International Financial Management
Financial Modeling and Econometrics
Financial Derivatives and Risk Management
Commercial Banking
Project Appraisal and Financing
Forex, Treasury and Risk Management
Strategic Corporate Finance

Semester 4
Business Law
Strategic Management
Financial Markets and Institutions
International Financial Reporting Standards
Mergers and Acquisitions
Fixed Income Securities and Financial Innovations
Credit Lending and Appraisal Decisions
Dissertation

Organizational Leadership and Strategy (OB & HR) MBA
Year 1
Semester 1

Economic Analysis for Business Decisions
Business Statistics
Management Science
Communication and Interpersonal Skills
Financial Reporting and Cost Control
Corporate Finance
Marketing Management
Marketing Strategy for Competitive Advantage
Leadership and Organizational Behavior
Human Capital Management and Audit
Operations Management

Semester 2
Macroeconomic Environment and Policy
Research Methodology
Leadership Development
Managing Innovation and Technology
Workforce Planning, Hiring and Psychometric Application
Training and Development
Industry Internship Program

Year 2
Semester 3

International Business
Entrepreneurship and New Venture Creation
Business Ethics and Corporate Social Responsibility
Professional Development
Strategic Human Resource Management
Performance Measurement and Competency Management
Industrial Relations
Compensation and Benefits Management

Semester 4
Business Law
Strategic Management
International Human Resource and Cross Cultural Management
Organizational Leadership Development and Change Management
Employee Engagement
Dissertation

Contact Details:
Alliance University
Chikkahagade Cross, Chandapura - Anekal Main Road, Anekal
Bengaluru, Karnataka 562106


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