VNSGU M.Com Syllabus

Is there any one who will provide detailed syllabus of Marketing Management I Subject of M.Com Part I Program of Veer Narmad South Gujarat University, Surat (VNSGU)?

[Kiran Chandar]

As you are looking for syllabus of Marketing Management I Subject of M.Com Part I Program of Veer Narmad South Gujarat University, Surat (VNSGU), so here I am providing following syllabus:

VNSGU M.Com Part I Marketing Management I Syllabus
1) FUNDAMENTAL OF MARKETING: (15)
Marketing concept
Marketing concept v/s production concept
Service concept
Experience concept
Green concept
Efficiency v/s effectiveness
Limitations of the marketing concept
Marketing mix
An effective marketing mix.
Criticisms of the 4`p’s approach to marketing.
Marketing orientation and business performance

2) MARKETING ENVIRONMENT: (15)
Economic factors
Technological factors
Socio-cultural factors
Demographic factors
Political legal environment
Competitive environment
Country analysis
Industry analysis

3) SEGEMENTATION AND TARGETING: (15)
Customer value preposition
Non segmented markets
Purpose of segmentation
Segmentation and market entry
Process of market segmentation
Segmenting consumer markets
Combining segmentation variables
Segmenting organisational markets
Evaluating market segments and target market selection
Strategies of target marketing

4) POSITIONING: (15)
Elements of positioning
Positioning ,differentiation and marketing mix
Ries and trouts on positioning
Criteria for successful positioning
Dilution of positioning
Repositioning

5) CASE STUDY (10)
1) Marketing Management By Meenakshi & Arun Kumar ,Vikas Publications
2) Marketing Management,By RamaswamyV/S Namakumari; Macmillan
India,New Delhi.
3) Principles of Marketing by Philip Kotler& Gary Armstrong,(Latest Edition)
Prentice Hall,New Delhi.
4) Case Studies in Marketing, BY Srinivasan.R,’’The Indian context.

VNSGU M.Com Part I Syllabus (Marketing)