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4th January 2017, 04:09 PM
Super Moderator
 
Join Date: Aug 2012
Re: USP of Corporation Bank

Each organization has its begin in unobtrusive activities yet what makes it extraordinary is the enthusiasm of the general population behind it. Conveying the legacy forward with a fearless responsibility to its vision, the adventure of Corporation Bank genuinely embodies this. Begun around 110 years prior in 1906, with an underlying capital of just Rs.5000/ - , Corporation Bank has recorded Rs. 3,45,493 Crore stamp in business and even much more, with more than 10,204 administration outlets the country over, served by conferred and committed 19,000 or more Corp Bankers. Confirmation of which is found in its lucky reputation in money related execution.

SWOT Analysis of Corporation Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Corporation Bank

Parent Company
Legislature of India

Classification
Bank

Area
Managing an account and back

Slogan/Slogan
Success for all

USP
Customised banking solutions

STP

Fragment
Provincial and urban Banking

Target Group
Developing markets

Positioning
Complete Banking arrangements

SWOT Analysis

Qualities

1. Measure up to nearness in provincial and urban zones

2. Solid Financial execution

3. Worker base of more than 12,000 individuals

4.Customised saving money arrangements

Shortcomings

1. Absence of Pan India nearness

2. Less exposure and marking in examination with driving banks

Openings

1. Creative items and administrations

2. Government subsidizing

Dangers

1. Financial emergency and unstable markets

2. Changing RBI arrangement

3. Nearness on different banks


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