University Grants Commission NET Mass Communication and Journalism last year papers

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[Kiran Chandar]

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1. The Shannon and Weaver model of
communication is :
(A) Modular
(B) Circular
(C) Linear
(D) Non-linear
2. The medium that has the widest
reach in India is :
(A) Print
(B) Radio
(C) Television
(D) Internet
3. The Surgeon-General’s report
focussed on the impact of television
violence on
(A) youth
(B) women
(C) children
(D) ethnic minorities
4. The ‘Limited effects’ model of mass
communication was a counter to
(A) ABX model
(B) Circular model
(C) Diffusion model
(D) Hypodermic needle model
5. The issue of monopoly press was
debated extensively during the Prime
Ministership of
(A) Jawaharlal Nehru
(B) Indira Gandhi
(C) I. K. Gujral
(D) H. D. Deve Gowda
6. The code of ethics drawn in 1978
was a form of self-censorship by
(A) the Indian Languages
Newspaper Association
(B) the Advertising Standards
Council of India.
(C) The All-India Newspaper
Editors’ Conference
(D) The Editors’ Guild
7. A licence in copyright matters
creates in the license
(A) public right
(B) personal right
(C) proprietory right
(D) statutory right
8. The distinction of being the editor of
two major English newspapers, The
Times of India and the Statesman
was held by
(A) Robert Knight
(B) James Bryce
(C) Peter Reed
(D) Rudyard Kipling
9. The community radio concept is
identified with
(A) broadcasting
(B) narrowcasting
(C) personal casting
(D) podcasting
10. One of the major recommendations
of the First Press Commission of
India was I introduction of
(A) Price-page schedule
(B) Right to Information Act
(C) Press freedom as a
constitutional guarantee
(D) Codification of journalistic
privileges
11. The communication theory of
developmental communication
emphasized
(A) top-down communication
(B) mechanistic communication
(C) epistemological approach
(D) extensive demonstrations
12. A strategy that is integrated into
communication for development is
(A) religious lecture
(B) social marketing
(C) propaganda
(D) rural publicity




13. The middle range theory of
communication was advocated by
(A) John Fiske
(B) Robert Merton
(C) Karl Marx
(D) M. S. Archer
14. F. R. Leavis stressed on ________ of
media text.
(A) practical criticism
(B) inter-relatedness
(C) transience
(D) commercial elements
15. A universal generalisation is the
main feature of ________
explanation.
(A) purposive
(B) accidental
(C) inductive
(D) deductive
16. The Likert scale is used to find out
________ of items selected.
(A) the argumentative structure
(B) the meaning
(C) the objectives
(D) the discriminative power
17. In the two-way symmetric model of
public relations, the model of
communication used is
(A) person-to-person
(B) group-to-group
(C) person-to-group
(D) group-to-person
18. The single – sheet advertisements
printed on one-side are known as
(A) brochures
(B) fliers
(C) leaflets
(D) posters
19. Multi-tasking in journalism is due to
(A) media globalisation
(B) economic liberalisation
(C) social integration
(D) technology convergence
20. After determining its advertising
objectives, a company has to set ___
for each product.
(A) advertising strategies
(B) advertising budget
(C) advertising format
(D) advertisement positioning
21. Which of the following is the
combination of sound bite and stand
up ?
(A) Package
(B) Talking heads
(C) Voice-over
(D) Supers
22. The social network medium that has
gone for global IPO recently is
(A) Facebook (B) Twitter
(C) Orkut (D) Youtube
23. The soviet media theory had its roots in
(A) Italian Fascist philosophy
(B) Free enterprise approach of the
west
(C) German ideology
(D) Japanese imperialist edicts
24. The readability tests, Fog Index and
Reading. Ease score, were first
employed by
(A) newspapers
(B) syndicates
(C) television networks
(D) news agencies
25. The television news writing these
days includes
(A) hyperboles
(B) non-sequiturs
(C) gender-neutral words
(D) uncommon abbreviations
26. Assertion (A) : Small and Medium
newspapers in India will have
bleak future with the
corporatisation of mass media.
Reason (R) : The Union
Government has not declared
media business as an industry
and it is responsible for their
bleak future.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but
(R) is not the correct
explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.



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Contact Details:
University Grants Commission New Delhi
Bahadur Shah Zafar Marg,
Balmiki Basti,
Vikram Nagar,
New Delhi,
Delhi 110002 ‎
093 33 778791 ‎
India

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