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Old 12th January 2017, 10:46 AM
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Default University Of Calicut Bcom Question Bank

I want the question paper of Marketing Management of B.Com II Semester of University Of Calicut so can you provide me?
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Old 12th January 2017, 03:20 PM
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Default Re: University Of Calicut Bcom Question Bank

Ok, here I am providing you the question paper of Marketing Management of B.Com II Semester of University Of Calicut.

University Of Calicut B.Com II Semester Marketing Management question paper

1. Marketing is a process of converting the potential customers into …………..
a) Actual customers
b) Prospective customers
c) Marketers
d) None of these
2. Marketing is a …………..process
a) Goal oriented
b) Exchange
c) Social
d) All of these
3. Which of the following is not included in the function of physical supply?
a) Standardization
b) Storage
c) Transport
d) Packaging
4. All forces or factors that effect marketing policies, decisions and operations of a
business constitute..
a) Marketing mix
b) Marketing environment
c) Marketing control
d) None of these
5. The group of elements price, product, promotion and place constitute
a) market mix
b) marketing mix
c) product mix
d) promotion mix
6. The concept of marketing mix was developed by
a) Philip Kotler
b) Stapleton
c) N.H Borden
d) Albert W Emery
7. ……………concept is based on the principle that marketing is not a department
but it is pervasive throughout the company.
a) Production
b) Holistic
c) Modern
d) Selling
8. ………….simply refers to product planning.
a) Merchandising
b) Assembling
c) R & D
d) None o f these
9. Branding is a function of ………….
a) Research
b) Exchange
c) Physical supply
d) Facilitating
10. Market where goods are transacted on the spot or immediately
a) Future market
b) Spot market
c) Perfect market
d) None of these
11. Market where there is no physical delivery of goods
a) Future market
b) Spot market
c) Perfect market
d) None of these
12. Markets which are organized and regulated by statutory measure are
a) Regulated markets
b) Unregulated markets
c) World market
d) None of these
13. The markets in which goods are bought and sold in bulk quantities.
a) Wholesale market
b) Retail market
c) World market
d) None of these
14. Market in which gold and silver are sold
a) Commodity market
b) Produce market
c) Bullion market
d) None of these
15. Market where money is lend and borrowed
a) Money market
b) Foreign exchange market
c) Stock market
d) None of these
16. Market where currencies of different countries are bought and sold.
a) Money market
b) Foreign exchange market
c) Stock market
d) None of these
17. Market where demand for goods is greater than supply.
a) Buyers market
b) Sellers market
c) Retail market
d) Wholesale market
18. Market where shares, debentures, bonds etc of companies are bought and sold.
a) Money market
b) Foreign exchange market
c) Stock market
e) None of these
19. Market in which supply is greater than demand.
a) Buyers market
b) Sellers market
c) Retail market
d) Wholesale market
20. Marketing is applicable in …………
a) Goods
b) Events
c) Property
d) All of these
21. Risk bearing is a function of…………
a) Research
b) Exchange
c) Physical supply
d) Facilitating
22. Marketing is important to
a) Economy
b) Companies
c) Consumers
d) All of these
23. Profit through Customer Satisfaction Is aimed in …………. Concept
a) Production
b) Holistic
c) Marketing
d) Selling
24. Marketing Environment is
a) Largely uncontrollable
b) Changing fast
c) Influencing marketing decisions
d) All of these
25. Marketing that converts negative demand to positive demand is known as
a) Conversional
b) Maintenance
c) Remarketing
d) Developmental
26. Which of the following is not included in the micro environment
a) Suppliers
b) Publics
c) Economic
d) Customers
27. A person who purchases a product or service either for his own consumption or
for others is known as………….
a) Buyer
b) Customer
c) Consumer
d) None of these
28. Behaviour exhibited while purchasing a car is an example of…………….
a) Dissonance Reduction Buying Behaviour
b) Variety Seeking Buying Behaviour
c) Complex Buying Behaviour
d) Habitual Buying Behaviour
29. Consumers show …………… while buying their products on regular basis
a) Dissonance Reduction Buying Behaviour
b) Variety Seeking Buying Behaviour
c) Complex Buying Behaviour
d) Habitual Buying Behaviour
30. Which of the following is not an emotional motive
a) Vanity
b) Social acceptance
c) Curosity
d) Variety
31. “ We guarantee every product we sell” appeal to…………………motive
a) Curosity
b) Variety
c) Quality
d) Comfort
32. The negative feeling which arise after purchase causing inner tension is
known as…..
a) Cognitive dissonance
b) Post purchase dissonance
c) Buyer’s remorse
d) All of these
33. Social class is an element of………………….factor
a) Social
b) Cultural
c) Personal
d) Economic
34. Sub-dividing of market into homogeneous sub-sections of customers is known
as
a) Target marketing
b) Market segmentation
c) Product differentiation
d) None of these
35. The essential criteria for effective segmentation is
a) Homogenity
b) Measurability
c) Profitability
d) All of these
36. The strategy where the producer or marketer does not differentiate between
different type of customers
a) Undifferentiated Marketing
b) Differentiated Marketing
c) Concentrated Marketing
d) Customised or Personalised Marketing
37. The concentration of all marketing efforts on one selected segment within the
total market.
a) Undifferentiated Marketing
b) Differentiated Marketing
c) Concentrated Marketing
d) Customised or Personalised Marketing

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