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7th January 2016, 11:44 AM
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Join Date: May 2012
Re: UIW MBA Marketing

University of the Incarnate Word (UIW) offered MBA program to develop your understanding of how the elements and processes of business organizations relate to one another and to the external environment.

As you said you want make career in marketing so here I want to tell you there is marketing also part of its MBA program here is study material of its MBA program:

A. Core Coursework (24 hours)


PMBA 6310 - Managerial Accounting and Control Systems
PMBA 6311 - Managerial Finance
PMBA 6312 - Quantitative Methods and Research
PMBA 6313 - Managerial Economics and Decision-Making
PMBA 6314 - Management of Information Technology
PMBA 6315 - Leading Organizations and Human Resources
PMBA 6316- Strategic Marketing, Communications, and Research
PMBA 6317 - Global Strategy, Policy, and Regulation

B. Specialization (Choose one)

Asset Management (6 hours)

PMBA 6320 - Investments
PMBA 6321 - Portfolio Management
PMBA 6323 - Real Estate Investments

Data Analytics (6 hours)

PMBA 6322 - Data Management
PMBA 6330 - Applied Data Analysis
PMBA 6331 - Forecasting Methods in Business

Human Resources (6 hours)

BMGT 6311 - Human Resource Management
PMBA 6340 - Metrics and Measures of HR
PMBA 6341 - Strategic Human Resources Management

General (6 hours)

Six hours in transfer credit or 3 hours from two chosen specializations.

University of the Incarnate Word (UIW) Master of Business Administration Marketing
Marketing concentration in the MBA course provides students with an understanding of the roles marketing plays in business and the effects marketing decisions have on business, individuals, and society:

Course material
A. 27 semester hours of core coursework that includes:
Managerial Accounting
Financial Management
Information Systems
International Business
Marketing Research
Quantitative Methods
Marketing Management
Managerial Economics
Human Resources Management

B. 6 semester hours of elective coursework in Marketing (Choose two of the following courses):
Services Marketing
Digital Media for Marketing
International Marketing
Brand Management

C. 3 semester hour CAPSTONE which integrates and culminates the program of study


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