Syllabus of MANUU

Can you provide me the syllabus of MBA or Masters in Business Administration course offered by MANUU or Maulana Azad National Urdu University as I am planning to apply for the course in the University? Provide me the syllabus of MBA of MANUU in PDF format?

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Maulana Azad National Urdu University (MANUU), Hyderabad was established in 1998

As you want here I am giving Maulana Azad National Urdu University (MANUU), Hyderabad MA(JMC) program Syllabus on your demand

Maulana Azad National Urdu University (MANUU), Hyderabad MA(JMC) program Syllabus

SEMESTER I
Paper - Core
Introduction to Communication Theory (JMC 101)
Max. Marks: 100 Internal Assessment: 30, External Assessment: 70
Credits: 04
Learning Objective: This course gives the students the understanding of the fundamentals of communication,
the framework in which they operate and major thoughts/concepts related to mass communication.
Unit I:
Definitions of Communication Scope Communication Process Basic Models of Communication SMR,
SMCR, Shannon and Weaver, Lasswell, Osgood, Wilbur Schramm, Gerbener, Convergence and Gate-keeping
Unit II:
Advanced Models of Communication Magic Bullet, Limited Effect theory, Attitude Change, Selective
Exposure and Cognitive Dissonance, Lazarsfeld Two-Step Flow Theory, Newcombs Model, Propaganda Model,
Hamid Maulana and Majid Tehranian
Unit III:
Normative Theories Authoritarian Libertarian Communist Social Responsibility Development Media
Democratic Participant Theory
Unit IV:
Sociological Theories of Communication Cultivation Theory Agenda Setting
Socialization Dependency
Theory -Critical Cultural Theories: Marxist Theory, Neo-Marxism, Uses and Gratification Theory
Unit V:
Milestones in Media Theorisation and Research - Major Schools of Thought: Frankfurt, Birmingham, Chicago,
Introduction to key thinkers in the field of Mass Communication.
Learning Outcome: Through this course the students get to learn about the basics of communication and the
major concepts/thoughts related to mass communication.

Suggested Readings:
1. James Watson. (2003). Media Communication: An Introduction to Theory and Process. Palgrave,
2. Uma Narula. (1976). Mass Communication Theory and Practice. New Delhi.
3. Denis McQuail and Windhal. Communication Models
4. John Fiske. Introduction to communication Studies. Routledge, London
5. Denis McQuail. (1993). Media Performance. Sage, London,
6. Denis McQuail. (2005). Mass Communication Theory. Sage, New Delhi,
7. Defluer and Ball Rockech. Theory of Mass communication
8. David Berlo. (1960). The Process of Communication. London.
9. Emory A Griffin. (1997). A First Look at Communication Theory. McGraw-Hill, 3rd Edition,
10. Stephen W. Littlejohn and Karen A Foss. (2008). Theories of Human Communication. Thomson Wadsworth, Ninth, Edition,
11. Stanley J. Baron & Dennis Davis. (2000). Mass Communication Theory: Foundations, Ferment & Future



Courses offered

Master of Philosophy in Arabic

Master of Philosophy in Persian

Doctor of Philosophy in Persian

Diploma in Functional Urdu

Diploma in Amoozish Urdu & Tahseen-e-Ghazal

Certificate course in Tahseen-e-Ghazal

Certificate course in Amoozeshi Urdu

Certificate course in Khush Khati

Master of Arts in Translation

Master of Philosophy in Translation

Doctor of Philosophy in Social Work

Diploma in Persian

Proficiency in Persian

Master of Commerce

Master of Philosophy in Management

Doctor of Philosophy in Management

Master of Arts in Women Studies

Master of Philosophy in Women Studies

Doctor of Philosophy in Women Studies

Master of Computer Applications

Master of Science in Mathematics

Post Graduate Diploma in Information Technology

Master of Arts in Mass Communication & Journalism

Advance Diploma in Modern Arabic Language and Translation

Certificate of Proficiency in Arabic

Doctor of Philosophy in Mass Communication and Journalism

Bachelor of Arts in Political Science

Bachelor of Arts in History

Master of Arts in History

Master of Arts in Economics

Address
Maulana Azad National Urdu University
Location :
Gochibowli
City : Hyderabad
State : Andhra Pradesh
Country : India
Contact No : 040-23006612