SWOT Analysis of MTDC

Hello sir, I am Anand Shrma. I am from Mumbai. I want to know about the SWOT analysis of MTDC. Can you provide me some information regarding it?

[Shaleen]

As you have asked about the SWOT analysis of MTDC, check below for the information

Parent Company
Maharashtra Tourism Development Corporation

Category
Tourism Campaign

Sector
Tourism& Hospitality

Tagline/ Slogan
Explore Incredible Maharashtra

USP
The campaign tries to change the image of Maharashtra from a commercial state to a tourist state

SWOT Analysis

Strengths
It tries to bring out the variety that Maharashtra offers as a tourist place.
The state is financially sturdy and hence has a robust tourism promotion budget.
It has accomplished to create a good visual impact.
It has bring about to create awareness about Maharashtra as a tourist state.

Weaknesses
It lacks in terms of perceptibility as compared to some of the other state tourism campaigns
It does not have a very strong tagline and visibility which affects its brand recall

Opportunities
Maharashtra happens to be the 4th most visited state by domestic tourists and the most visited state by international tourists in India which the campaign can leverage upon.
It can make use of the social media space for better visibility.
Maharashtra offers a good mix of tourist attractions including beaches, forts, hill stations etc. which the campaign can take advantage of.

Threats
Some of the other states in India have much stronger campaigns.
As Maharashtra is one of the most commercially driven states of India, any fluctuations in the economy affect its tourism prospects.
As Maharashtra is traditionally not a tourist state it lacks in the area of tourism infrastructure.