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3rd January 2016, 10:00 AM
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Join Date: May 2012
Re: SWOT Analysis of Central Bank of India

Central Bank of India, a government-owned bank, is one of the oldest and largest commercial banks in India. It is based in Mumbai, Maharashtra. The bank was established on 21 December 1911.

The bank has 4600 branches, 5000 ATM's and 4 extension counters across 27 Indian states and three Union Territories.

SWOT Analysis-

Strength

1. Large network across India
2. Expertise in small and medium enterprise banking
3. Active in Government schemes for agro based and small scale industries
4. The bank has 3,500 branches and 270 extension counters across 27 Indian states

Weakness

1. Personal banking in growing stage
2. Less international presence
3. Low advertising and brand presence

Opportunity

1.Initiative for self-employment amongst youth
2. Favourable Government schemes

Threats

1. Fluctuating economic scenarios
2.Highly competitive environment
3. Policies of the government

STP-

Segment Personal and commercial Banking

Target Group Educated Youth segment

Positioning Complete Banking solutions

Competitors-

1. SBI
2. IDBI
3. Allahabad bank
4. Canara Bank


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