#1
3rd January 2016, 10:00 AM
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SWOT Analysis of Central Bank of India
I want to know the SWOT Analysis of Central Bank of India so can you please tell me?
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#2
3rd January 2016, 10:00 AM
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Re: SWOT Analysis of Central Bank of India
Central Bank of India, a government-owned bank, is one of the oldest and largest commercial banks in India. It is based in Mumbai, Maharashtra. The bank was established on 21 December 1911. The bank has 4600 branches, 5000 ATM's and 4 extension counters across 27 Indian states and three Union Territories. SWOT Analysis- Strength 1. Large network across India 2. Expertise in small and medium enterprise banking 3. Active in Government schemes for agro based and small scale industries 4. The bank has 3,500 branches and 270 extension counters across 27 Indian states Weakness 1. Personal banking in growing stage 2. Less international presence 3. Low advertising and brand presence Opportunity 1.Initiative for self-employment amongst youth 2. Favourable Government schemes Threats 1. Fluctuating economic scenarios 2.Highly competitive environment 3. Policies of the government STP- Segment Personal and commercial Banking Target Group Educated Youth segment Positioning Complete Banking solutions Competitors- 1. SBI 2. IDBI 3. Allahabad bank 4. Canara Bank |
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