Subjects in MBA Marketing

Hello Buddy , I Need to MBA Marketing Management Programmed Semester wise Syllabus of Prestige Institute Of Management And Research, Indore , Would you plzz Provide me Syllabus of same ?

[Raman Vij]

Friend As you want to Get MBA in Marketing Management Course Syllabus , Here I am Providing Same for your help :

First Year

First Semester

List of Subjects
FUNDAMENTALS OF MANAGEMENT
BUSINESS COMMUNICATION
ORGANIZATIONAL BEHAVIOUR
PRINCIPLES OF MARKETING MANAGEMENT
ACCOUNTING FOR MARKETING MANAGERS
INFORMATION TECHNOLOGY FOR MANAGERS
STATISTICAL METHODS FOR BUSINESS DECISIONS
RETAIL MANAGEMENT
COMPREHENSIVE VIVA VOCE

Second Semester

List of Subjects
HUMAN RESOURCE MANAGEMENT
FINANCIAL MANAGEMENT
OPERATIONS MANAGEMENT
QUANTITATIVE TECHNIQUES
E-BUSINESS FUNDAMENTALS
MARKETING RESEARCH
BUSINESS ETHICS AND MANAGEMENT BY VALUES
CUSTOMER RELATIONSHIP MANAGEMENT
COMPREHENSIVE VIVA VOCE

Second Year

Third Semester

List of Subjects
DEVELOPMENT AND MANAGEMENT OF INFORMATION SYSTEMS
SUPPLY CHAIN MANAGEMENT
MARKETING STRATEGIES
CONSUMER BEHAVIOUR
ADVERTISING, SALES PROMOTION AND PUBLIC RELATIONS
SALES MANAGEMENT AND MERCHANDIZING
FINANCIAL SERVICES
ENTREPRENEURSHIP
COMPREHENSIVE VIVA VOCE

Fourth Semester

List of Subjects
SERVICE MARKETING
RURAL MARKETING
INDUSTRIAL MARKETING
INTERNATIONAL MARKETING
DIRECT AND EVENT MARKETING
PRODUCT AND BRAND MANAGEMENT
ADVANCED IT TOOLS
MAJOR RESEARCH PROJECT / MARKETING DECISIONS
COMPREHENSIVE VIVA VOCE

Contact Details :

Ph : 0731 4012222, 2557510, 2554274, 2571504
Fax: 0731 4012256
Email: director@pimrindore.ac.in

Address :

Prestige Institute Of Management And Research, Indore
2, Education & Health Sector Scheme 54, Indore, India