#1
19th March 2016, 03:27 PM
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Strategic Management PDF Notes for MBA
Hello sir I am here as I want to get notes of the MBA - Competitive Intelligence and Strategic Management of Amity University so will you please provide me the notes??
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#2
19th March 2016, 03:27 PM
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Re: Strategic Management PDF Notes for MBA
Amity University is a multi campus private research university in India established by an Act of Uttar Pradesh legislature Notes of MBA - Competitive Intelligence and Strategic Management is not available so I am providing you syllabus: Semester I A. Core Courses General -Organizational Behavior -Managerial Economics -Accounting for Managers -Marketing Management -Statistics for Management -Information Technology for Managers B. Electives from Sectoral / Functional Area -Sales Management -Fundamentals of Competitive Intelligence & Applications -Global Business Management -Entrepreneurship and New Venture Creation Choose any three from above list C. Value Addition Courses (VAC): -Business Communication -Behavioural Science-I -Foreign Business Language-1 (optional for Foreign campuses) Semester II A. Core Courses General -Financial Management -Human Resource Management -Business Research Method -Operations Management -Legal Aspects of Business B. Electives from Sectoral / Functional Area -Competitive Intelligence Analysis -Business Process Management -International Trade Documentation and Logistics -Consumer Behaviour -Marketing of Services -Corporate Warfare Choose any three from above list C. Value Addition Courses (VAC): -Business Communication -Behavioural Science-II -Foreign Business Language-2 (optional for Foreign campuses) SUMMER INTERNSHIP (8 -10 WEEKS) Semester III A. Core Courses General -Strategic Management B. Electives from Sectoral / Functional Area -Competitive Early Warning and Risk Control -Business Wargaming & Scenario Planning – 1 -Advanced Competitive Intelligence -Business Intelligence and Data Analytics -Product and Brand Management -Strategic Service Marketing Choose any three from above list C Summer Internship Evaluation D. Value Addition Courses (VAC): -Business Communication -Behavioural Science-III -Foreign Business Language-2 (optional for Foreign campuses) Semester IV A. Core Courses General -Management in Action – Social, Economic & Ethical Issues B. Electives from Sectoral / Functional Area -Strategic Competitive Intelligence -Business Wargaming & Scenario Planning –II -Business Growth and Innovation -Data Analysis for Marketing Decision -Product Development and Management - a Global Perspective -Sustainability Strategies -Strategies for Mergers and Acquisitions Choose any three from above list C. Dissertation D. Value Addition Courses (VAC): -Business Communication -Behavioural Science-IV -Foreign Business Language-4 (optional for Foreign campuses) |
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