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19th March 2016, 03:27 PM
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Join Date: May 2012
Re: Strategic Management PDF Notes for MBA

Amity University is a multi campus private research university in India established by an Act of Uttar Pradesh legislature
Notes of MBA - Competitive Intelligence and Strategic Management is not available so I am providing you syllabus:
Semester I
A. Core Courses General
-Organizational Behavior
-Managerial Economics
-Accounting for Managers
-Marketing Management
-Statistics for Management
-Information Technology for Managers

B. Electives from Sectoral / Functional Area
-Sales Management
-Fundamentals of Competitive Intelligence & Applications
-Global Business Management
-Entrepreneurship and New Venture Creation

Choose any three from above list

C. Value Addition Courses (VAC):
-Business Communication
-Behavioural Science-I
-Foreign Business Language-1 (optional for Foreign campuses)

Semester II
A. Core Courses General
-Financial Management
-Human Resource Management
-Business Research Method
-Operations Management
-Legal Aspects of Business

B. Electives from Sectoral / Functional Area
-Competitive Intelligence Analysis
-Business Process Management
-International Trade Documentation and Logistics
-Consumer Behaviour
-Marketing of Services
-Corporate Warfare

Choose any three from above list
C. Value Addition Courses (VAC):

-Business Communication
-Behavioural Science-II
-Foreign Business Language-2 (optional for Foreign campuses)



SUMMER INTERNSHIP (8 -10 WEEKS)

Semester III
A. Core Courses General
-Strategic Management

B. Electives from Sectoral / Functional Area
-Competitive Early Warning and Risk Control
-Business Wargaming & Scenario Planning – 1
-Advanced Competitive Intelligence
-Business Intelligence and Data Analytics
-Product and Brand Management
-Strategic Service Marketing

Choose any three from above list
C Summer Internship Evaluation
D. Value Addition Courses (VAC):
-Business Communication
-Behavioural Science-III
-Foreign Business Language-2 (optional for Foreign campuses)

Semester IV
A. Core Courses General
-Management in Action – Social, Economic & Ethical Issues

B. Electives from Sectoral / Functional Area
-Strategic Competitive Intelligence
-Business Wargaming & Scenario Planning –II
-Business Growth and Innovation
-Data Analysis for Marketing Decision
-Product Development and Management - a Global Perspective
-Sustainability Strategies
-Strategies for Mergers and Acquisitions

Choose any three from above list
C. Dissertation
D. Value Addition Courses (VAC):
-Business Communication
-Behavioural Science-IV
-Foreign Business Language-4 (optional for Foreign campuses)


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