STEEL Authority of India Swot Analysis

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Steel Authority of India Limited (SAIL) Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the Companys businesses and operations.

SWOT Analysis of SAIL Steel Authority of India with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

SAIL Steel Authority of India :

Parent Company
SAIL (Govt of India)

Category
Iron & steel

Sector
Industrial products

Tagline/ Slogan
There’s a little bit of SAIL in everybody’s life

USP
Leading steel making company in India producing basic & special steels


STP

Segment
Iron & steel market

Target Group
Construction, engineering, power, railway, automotive & defense industries

Positioning
Respected world class corporation & the leader in Indian steel business in quality, productivity, profitability & customer satisfaction

SWOT Analysis

Strengths
1. Strong employee workforce with over 130,000 employees
2. Technical & managerial expertise in the industry
3. Strong raw material supply chain management
4. Strong financial resources owing to being a Govt enterprise

5. It has an annual production of over 13million tonnes

6. Partnerships with NTPC, Bokaro Steel etc has strengthened its market position

Weaknesses
1. Govt and political intervention affects operational efficiency
2. Higher profit margins are not allowed

Opportunities
1. Expansion & growth
2. Globalization with tie-ups with international players
3. Mergers & Acquisitions

Threats
1. Change in Government policies & economy trend
2. Emerging & existing private sector players
3. Technological developments in outside world