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22nd March 2016, 08:48 AM
Super Moderator
 
Join Date: May 2012
Re: State Bank Of India Marketing Question Papers For Clerical Exam

As you want I am here giving you sample Marketing Question Paper for Clerical Exam of State Bank of India.

Sample paper :
1. Marketing is the art of __________
a. Buying more
b. Paying more
c. Selling more
d. Talking more
e. Only a and b


2. Marketing of services is resorted in _______________
a. Manufacturing concerns
b. Insurance business
c. Hostels
d. Only a and b
e. Only b and c


3. Marketing is a _______________
a. One day effort
b. Team effort
c. One man effort
d. All the above
e. None of the above


4. Service marketing is the same as __________
a. Transaction marketing
b. Relationship marketing
c. Internal marketing
d. Outdoor marketing
e. All the above


5. Good marketing requires one of the following_________
a. Proper planning
b. Good team work
c. Good communication skills
d. Knowledge of products
e. All of these


6. Marketing in banks is a necessity today, due to ________
a. Liberalisation
b. Nationalisation
c. Fashion
d. Urbanisation


e. Marketing in banks Is not necessary, as banking in india is more than 200 years old
7. Marketing is influenced by ___________
a. Product demand
b. Public taste
c. Buyer behaviour
d. Brand image
e. All of the above


8. Market share means _______________
a. Share market
b. Share prices
c. IPOs
d. Scope for marketing
e. Share fo business among peers


9. Marketing helps in ___________
a. Boosting production
b. Getting new clients
c. Interacting with strangers
d. All of these
e. None of these


10. A DSA helps in _____________
a. Boosting direct sales
b. Boosting sales through the net
c. Strengthening indirect marketing
d. Strengthening telemarketing
e. All of the above


11. A DSA (Direct Selling Agent) is one _____________
a. Who sells through the interenet
b. Who sells direct to the client
c. Who works on the bank counters
d. Who works in bank office setup
e. None of the above


12. Selling is ___________________
a. Different from marketing
b. A sub-function of marketing
c. Same as marketing
d. More than marketing
e. None of these


13. A ‘Lead’ in marketing jargon, means ____________
a. A metal
b. A leash
c. A likely consumer
d. A team leader
e. None of these


14. Good selling skills involve _________
a. Patience
b. Perservance
c. Empathy
d. Knowledge
e. All of these


15. Which of the following statements is correct ?
a. Marketing is not required due to globalisation
b. Marketing causes higher expenses and losses
c. Marketing is not required in profit making companies
d. Marketing sharpens the mind of the employees
e. Marketing is a waste of time in established companies


16. A true marketing mindset requires_____________
a. Control mindset
b. Command mindset
c. Passive mindset
d. Active mindset
e. Inert minset


17. Innovation means ____________
a. Inspiration
b. Enthusiasm
c. Compensation
d. Creativity
e. All of these


18. Internal marketing means _________________
a. Marketing to self
b. Marketing to family members
c. Marketing to the staff members
d. Marketing inside india
e. Marketing outside india


19. Modern styles of marketing are ________________
a. Telemarketing
b. Web marketing
c. Advertisement on the net
d. E – mails
e. All of these


20. A good and effective DSA should _____________
a. Copy the competitor company
b. Criticize the competitior company
c. Join the competitior company
d. Be passive
e. Be more effective than the competitoir company

Key

1. c 2. e 3. b 4. b 5. b 6. a 7. e 8. e 9. d 10. a
11. b 12. e 13. c 14. e 15. d 16. d 17. d 18. c 19. e 20. e


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