SRM University Visual Communication

When was the Department of Visual Communication at SRM University established? Will you please provide the list of courses offered at Department of Visual Communication of SRM University? What is the admission procedure to get into Department of Visual Communication?

Can you provide me the syllabus of B. Sc (Visual Communication) Program offered by the Department of Visual Communication of SRM University?

[pawan]

The syllabus of B. Sc (Visual Communication) Program offered by the Department of Visual Communication of SRM University is as follows:

FIRST YEAR
SEMESTER- I
Allied- I: DESIGN PRINCIPLES

UNIT- I:
Graphic design- definition; nature of graphic design- design as discipline, design as a process & design as artifact; characteristics of graphic design; graphic design process- gathering information, creating outline, creativity, multiple version, revision, final production; fundamentals of graphic design; Visual design- definition & concept; graphic designer- quality of graphic designer, functions & responsibility of graphic designer; common visual design mistakes.

UNIT- II:
Elements of design- definition; point & dot- relation between dots; line- horizontal, vertical, diagonal, curve & zigzag; shape- geometric shapes, natural shapes, abstract shapes; form- volume & mass; space- two dimensional space & three dimensional space ; texture- real texture & implied texture; visual & physical texture; pattern; colour; Principles of design- definition; balance- symmetrical balance, asymmetrical balance & Radial Balance; Movement- Repetition & rhythm; Emphasis; Simplicity; Contrast; Proportion; Unity.

UNIT- III:
Awareness of environment- observation, experience & analysis; manmade environments- tools, shelter & communication; Functions of Design- orderly presentation, attraction, stimulation, reflection, support & retention; Layout- definition & concept; types of layout; stages of layout- rough sketch, thumbnail, final & comprehensive;

UNIT- IV:
Colour- primary & secondary colours; hue, value, saturation; tints & shades; colour theory- additive & subtractive colour theory; colour wheel- Monochromatic, Monochromatic, Complementary, Triadic & Split Complementary; colour meaning- warm & cool colours; psychology of colour.

UNIT- V:
Illusion of depth- perspective- definition & concept; types of perspective- linear & non linear perspective- one point perspective, two point perspective, three point perspective; golden mean (phi), Proportion- size & scale; Golden Ratio & Rule of Thirds; structure- abstract & concrete; white space- why white space, how to use white space.

Text Books:
1. Alex W. White, The Elements of Graphic Design, Allworth Press, New York, 2011
2. Connie Malamed, Visual Language for Designers, Rockport Publishers, USA, 2011

Suggested Readings:
1. Colin Ware, Visual Thinking for Design, Morgan Kaufmann Publishers, USA, 2008 (Unit V)
2. Gavin Ambrose, Basics Design: Grids, AVA Publishing, Switzerland, 2008 (Unit I & II)
3. Christian Leborg, Visual Grammar, Princeton Architectural Press, New York, 2004 (Unit IV & III)