Solved Question Papers of Pune University

Can you please give here sample question paper for M.M.M. (I Sem.) Examination of Pune University I am here looking to getting the same?

[pawan]

As per your request I am here giving you sample question paper for M.M.M. (I Sem.) Examination of Pune University.

M.M.M. (I Sem.) Examination Sample Paper :
1. Define the term ‘Marketing’. Describe the evolution of marketing
concepts. Discuss the significance of marketing concept in the present
competitive environment.
Or
Define services marketing. Explain its nature and various characteristics. Explain its importance in modern business perspective.

2. Define marketing planning. Describe the steps in marketing planning
process. What are the limitations of marketing planning ?
Or
Explain the term ‘Marketing Environment’. What are the impacts
of demography, economic, social and cultural environment on the marketing management of business firm ?

3. What do you mean by market segmentation ? Explain its objectives
and importance giving suitable examples.

What do you know by the term ‘Consumer Behaviour’ ? What are
the various factors that influence the buying behaviour of an individual ?

4. What do you mean by the term ‘Marketing Mix’ ? Explain in detail
various constituents of marketing mix. Discuss briefly the factors
affecting the marketing mix.
Or
What are the characteristics of a good brand ? In the light of
these characteristics, evaluate any of the following brand :
(1) Samsung
(2) Mercedes
(3) LG.


M.M.M. (I Sem.) Examination Sample Paper







Here is the attachment .

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